One of the most important steps to launching a new business is building your business website. Without a solid website as a foundation for your digital existence as an organization, you will have a hard time developing in the future.

The prominence of the internet in modern society is why you can’t turn a blind eye to the changes in the ways people communicate. Your business website is all about communicating with the right targeted population of web users to, in turn, boost sales activity and interest for your operation.

Design for ease of navigation

One of the most basic elements of a functional business website is navigation. If people don’t have a way to peruse your digital presentation, then you’re not really hitting the mark. Without navigation, you just have a bunch of individual web pages, and your “site” is not complete.

Offer the simplicity of a stationary (or floating) navigation system along the top or side of your website’s design. This legal website shows a classic display of how simple it is to use a stationary navigation system.

Lay your foundation in SEO

Before you really dive into the content building part of your business website, educate yourself on the ins and outs of search engine optimization (SEO). SEO will enlighten you as to how the internet really works, and you will learn how to please Google’s search algorithm.

When you master the aspects of SEO, you will quickly notice a more powerful impact on your content visibility. Ranking on the first page of the SERPs (search engine results pages) is much more beneficial than landing on the second.

Don’t forget to tap into social media

Never overlook the immense marketing opportunities offered up by the existence of a broad base of social media platforms. Weave social media into your website’s design whenever possible.

If you have a business blog section (and you should), make sure to add social media sharing icons at the bottom or top of every post. People need the opportunity to share your content if they so please.

Encourage communication often

It makes perfect sense to add a “Contact Us” page to your business website’s design, but there are several other ways to encourage communication through your design. Learn to utilize the “call to action,” and provide numerous other ways for web users to connect with someone in your organization.

Always optimize for mobile users

Mobile access to the internet is more prominent than that of PC and laptop users. If your digital content isn’t optimized for mobile access, then you’re missing out on a large portion of the potential to pull views.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

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