Millions of businesses are on the internet today in one way or another. While the internet makes it easier to reach customers all over the world, it also increases the number of competitors you have. Consider the following ways to stand out from your competitors in a digital world.

Get Personal With Marketing

Image via Flickr by SEOPlanter

A lot of the digital marketing world today is impersonal. A customer can research a product, purchase it, and utilize it without ever coming face to face with another person. It is important to create marketing strategies that involve customer portrayals and to look at statistical numbers of their buying habits. It can be easy to forget that you are marketing to an actual person.

Try putting a face to your ideal customer and then consider their hopes, struggles, and dreams. Use each customer’s name when you can. Learn from your reviews, both positive and negative, and make it a point to connect with a new customer each day.

Don’t Give Up on Direct Mail

Just because a large percentage of marketing happens online today does not mean that direct mail isn’t currently a useful tool. In fact, direct marketing is a great way to break through the crowd. Most businesses have moved away from direct mail, which means customers are more likely to pay attention to direct mailers.

Gain the attention of your customers even more by personalizing their direct mail experiences. Send your customers coupons that directly relate to their buying needs. Sending business thank you cards will show customers your appreciation and that they are more than just digital users to you.

Research Your Target Market

The internet has made it possible to reach millions of people within seconds. However, just because you can reach more people does not mean that you should. Marketing to the entire world can get costly, especially if you are reaching people that are not interested in or have no need for your product.

Make sure you are putting a good amount of research into finding your target market. Consider their demographics, how to reach them, and the products and services that they are the most interested in. Keep this target market in mind as you go forward with all your marketing campaigns. Continue to evaluate and edit this target market as your brand and products change.

Know Your Competition

Instead of stressing over what your competition is doing digitally, considering using their strategies to your advantage. You can learn a lot from your competitors. You can identify which marketing strategies are working for them and which ones are not. You can also determine important marketing components they are missing out on altogether and then fill in the gaps to make that a part of your business plan.

A carefully researched strategy is an important step to avoid getting lost in the digital world. By truly understanding your target market and personalizing the experience for every one of your customers, you can set yourself and your business apart from your competitors.

By Eddy

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to

%d bloggers like this: