Marketing Plan – Blueprint for Marketing Strategy
Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance.…
Jobs and Careers in Marketing
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand…
Marketing Mix – The 4 P’s of Social Marketing
Social marketing was “born” as a discipline in the 1970s, with the increasing need to “sell” ideas, attitudes and behaviors, a paradigmatic shift from the need to market products only.…
India wins the ICC Cricket World Cup
Does it sounds too good to be true for all the millions of hard core Indian fans of crickets? Yes, this is what we are eagerly waiting for and for…
Using Gmail for Business
Many small businesses are now contemplating using G-Mail for business. But is it worth it? Google’s webmail and complimenting applications (YES, THESE ARE OFTEN FREE ALSO) require no hardware or…
Fortune at the Bottom of the Pyramid – Marketing Strategies
Economically speaking, the “Bottom of the Pyramid” is the largest and also the poorest socio-economic class of people across economies. This consumer segment consists of 2.5 billion people who live…
Pointers for Successful and Sustainable e-Business models
While there has been so many e-business ventures, very few actually even live to see the light of profit. A major reason for this is that business never think properly…
Generic Strategies for the Ultimate Competitive Advantage
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage” ~ Jack Welch Today, the firms operate in an even more competitive industry…
Live to earn and die saving
People spend a third of their lives learning to earn money, a third to earn money and another third of their lives to save their money. It is a matter…
Top searches in the Internet in this year
For all those who follow Google trends, this would barely come as a surprise. From a research done by a group in the United States, it has been disclosed that…
How to build a Successful Business Model or a Business Plan?
Business Models are crucial for the success of an enterprise or even a startup. So what do you need to focus on while building up your business from scratch? A…
Bringing home the Digits with Digital Signage
Digital signage is on a meteoric rise, both in Europe and the US. Originally utilized as branding and advertising on high streets, landmark sites and sports events, digital signage is…