Information Technology and Information Systems
People often use the terms Information Technology and Information Systems interchangeably, although both the terminologies have established identities of their…
The best management blog
People often use the terms Information Technology and Information Systems interchangeably, although both the terminologies have established identities of their…
Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized…
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing…
Services are radically different from products and need to be marketed very differently. So the classical 4 P structure of…
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing…
What a terrible, terrible incident took place on 11th of March, 2011. If there is one country which can withstand…
Being a tax professional going through the budget changes is what we have to do as a part of our…
Digital Marketing is basically promotion of brands using all available forms of digital advertising media to reach the target segment.…
There are clubs you can’t belong to, neighborhoods you can’t live in, schools you can’t get into, but the roads…
The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address.…