Information Technology and Information Systems
People often use the terms Information Technology and Information Systems interchangeably, although both the terminologies have established identities of their…
Marketing Plan – Blueprint for Marketing Strategy
Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized…
Jobs and Careers in Marketing
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing…
The 8 Ps of Services Marketing
Services are radically different from products and need to be marketed very differently. So the classical 4 P structure of…
The Evolution of Marketing Management – The History & Future
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing…
Tsunami – What comes next ?
What a terrible, terrible incident took place on 11th of March, 2011. If there is one country which can withstand…
More plight to common man
Being a tax professional going through the budget changes is what we have to do as a part of our…
The 7S for Digital Marketing
Digital Marketing is basically promotion of brands using all available forms of digital advertising media to reach the target segment.…
Dreams
There are clubs you can’t belong to, neighborhoods you can’t live in, schools you can’t get into, but the roads…
The 4 P’s of Marketing – The Marketing Mix strategies
The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address.…