Going The Extra Mile: Customer Service Essentials
Given the technological advancements of the past decade – in particular the internet – customers now have a staggeringly vast…
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Given the technological advancements of the past decade – in particular the internet – customers now have a staggeringly vast…
Purchasing is among the most important activities in supply chain management, since it is the primary point of contact with…
The source of a sustainable competitive advantage for any organization is derived from the access and subsequent exploitation of resources,…
Customer sentiment mining or opinion mining refers to the application of datamining techniques like natural language processing, computational linguistics, and…
Today “customer is the king” is the mantra for success for all marketing managers. But for actual decision making, the…
To create sustainable, long-term value for all the stakeholders of a firm, it is important to explicitly establish an appropriate…
No doubt that the efficient management of the Supply Chain is crucial for any business, but the grasping question always…
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” –…
Coined in 2002 by García-Murillo and Annabi, customer knowledge management is the newest thing in the series of customer value…
In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through…
The well-known ball-point pen manufacturer, Bic, is launching an innovative marketing campaign aimed to highlight the level of quality and…
As a company gets large-scale recognition and popularity, maintaining its image and brand becomes more important than the product it…