Going The Extra Mile: Customer Service Essentials
Given the technological advancements of the past decade – in particular the internet – customers now have a staggeringly vast…
Supplier selection criteria and models
Purchasing is among the most important activities in supply chain management, since it is the primary point of contact with…
Knowledge Management – The way forward.
The source of a sustainable competitive advantage for any organization is derived from the access and subsequent exploitation of resources,…
Customer sentiment and Opinion Mining
Customer sentiment mining or opinion mining refers to the application of datamining techniques like natural language processing, computational linguistics, and…
Customer Lifetime Value management
Today “customer is the king” is the mantra for success for all marketing managers. But for actual decision making, the…
Value Creation Strategy – Business Model
To create sustainable, long-term value for all the stakeholders of a firm, it is important to explicitly establish an appropriate…
Supply Chain Value Management
No doubt that the efficient management of the Supply Chain is crucial for any business, but the grasping question always…
What is Customer Network Value
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” –…
Customer Knowledge Management
Coined in 2002 by García-Murillo and Annabi, customer knowledge management is the newest thing in the series of customer value…
Win their Hearts & Success will Follow
In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through…
Bic-cause they’re amazing!
The well-known ball-point pen manufacturer, Bic, is launching an innovative marketing campaign aimed to highlight the level of quality and…
Situation of Outsourcing in the Manufacturing Industries
As a company gets large-scale recognition and popularity, maintaining its image and brand becomes more important than the product it…