Product Life Cycle Management
Product life cycle management (or PLC management) is the sequential formulation and implementation of strategies used by Marketing Professionals as a product goes through its life cycle. The conditions of…
Market Entry Strategy for International Business
An international market entry strategy is defined as the planning and implementation of delivering goods or services to a new target international market. It often requires establishing and further managing…
Ansoff Matrix
The Ansoff Growth matrix is a tool that helps firms decide their product and market growth strategy based on objective analysis of industry structure and product type. It is one…
Michael Porter’s 5 forces model
Porter’s 5 forces model is one of the most recognized framework for the analysis of business strategy. Porter, the guru of modern day business strategy, used theoretical frameworks derived from…
Marketing Plan – Blueprint for Marketing Strategy
Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance.…
Digital Marketing – Theories, Strategies and Frameworks
Digital Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This now includes Radio, mobile, Internet, Television, social media marketing and…
Apple vs Microsoft-Who will win the battle for the crown?
Stevey plays against Billy boy again. Bill Gates of Microsoft fame and Steve Jobs of Apple fame face off for the second time, enlisting Halo’s Master Chief and Justin Long…
Apple’s newest product is around the corner
Apple has surprised us with many innovative product launches in recent times, some more useful than the other. Steve Jobs is known for pushing his teams to innovate beyond barriers.…
Steve Jobs vs Bill Gates-The Cartoon of the year
Will it be Apple, or Will it be Microsoft? Who wins the battle of the titans? Check out this humorous cartoon on Steve Jobs vs Bill Gates.
The Future of Apple products
So whats the next level of innovation Steve Jobs is going to announce next? The I-Pad appears to be an extended and enlarged version of the I-Phone. Following this trend,…
A business that makes nothing but money is a poor business
Henry Ford never said something more meaningful. A business has more implications on the society and environment in which it functions. Its not only the philanthropic activities which matter but…
Complexity and Adaptivity of Buyer-Supplier Networks
Buyer-Supply networks are composed of multiple numbers of firms from a variety of interrelated industries. Such networks are subject to shifting strategies and objectives within a dynamic environment, guided by…