7 Ps of Services Marketing – Framework Limitations
The 7 Ps of services marketing is indeed a popular framework used by marketing professionals to design the critical dimensions…
Pricing models for Outsourcing and BPOs
Outsourcing in current times is more value adding exercise done to enhance competitive advantage by focusing on the areas of…
Pricing of Telecommunication Network Services
Pricing is one of the key components of services marketing. Service providers like that of telecom service providers, often are…
Location Based Services
Location-Based Services (LBS) typically are information based or entertainment providing services, accessible with mobile devices like smart phones, web-enabled phones,…
Services Process Mapping
Typically services are characterized by the 7 Ps of services marketing namely Product, Price, Place, Promotion, People, Process and Physical…
Services marketing strategy
Typically marketing of services is done following the services marketing mix using the 7 Ps framework unlike the marketing of…
The 8 Ps of Services Marketing
Services are radically different from products and need to be marketed very differently. So the classical 4 P structure of…