7 Ps of Services Marketing – Framework Limitations
The 7 Ps of services marketing is indeed a popular framework used by marketing professionals to design the critical dimensions…
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The 7 Ps of services marketing is indeed a popular framework used by marketing professionals to design the critical dimensions…
Outsourcing in current times is more value adding exercise done to enhance competitive advantage by focusing on the areas of…
Pricing is one of the key components of services marketing. Service providers like that of telecom service providers, often are…
Location-Based Services (LBS) typically are information based or entertainment providing services, accessible with mobile devices like smart phones, web-enabled phones,…
Typically services are characterized by the 7 Ps of services marketing namely Product, Price, Place, Promotion, People, Process and Physical…
Typically marketing of services is done following the services marketing mix using the 7 Ps framework unlike the marketing of…
Services are radically different from products and need to be marketed very differently. So the classical 4 P structure of…