Using Social Media to Improve Your Local Business Income

In today’s world, a lot of interaction between customers and businesses happens through social media outlets. In some instances, these social sites may be more productive for attracting new buyers than television or radio spots. For instance, social media is 2.4 times more likely to connect to targeted consumers than the most popular televised entertainment. Continue reading “Using Social Media to Improve Your Local Business Income”

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Best Event and Destination Management Company in Australia

The concept of Event Management in Sydney has gone far beyond imagination and expectations. No longer is it just organizing some gala event or business conference properly. Experienced and established event management companies are coming up with more and more exciting and innovative ideas to combine fun with achievement of corporate goals. There are lots of ways that it can be done depending on what exactly you want, your timeframe and budget. They specialize in business event management; destination management all over Australia; team building activities; incentive packages Australia wide; conference solutions, exclusive weddings; accommodation; and tour options in unique Australian destinations. But to deliver the best of all this, you need a leading Destination Management Company in Australia. Continue reading “Best Event and Destination Management Company in Australia”

There Is Still Plenty Of Life In Print Advertising

It would be fair to say that the marketing world has been heavily influenced by the internet over the past decade or so. Many businesses will spend more time on the SEO, SEM, social media management and all of the other facets of online marketing than that of some of the more traditional methods of marketing that were practiced in times gone by. Of course, online marketing is extremely important in the modern world but that does not mean that print marketing is dead. In fact, it is far from it. It has actually grown alongside that of the online revolution and is part of any major brands advertising campaigns. Continue reading “There Is Still Plenty Of Life In Print Advertising”

Team Up with Social Media for Small Business

Local businesses need to take note, the service industry has a lot to gain by developing a solid presence online. Phone books might as well be something you would find on an archaeology dig, people find what they are looking for through search engines now. Without a prominent spot on a search engine results page, Ritz, a standard plumbing business in Santa Monica, would probably not receive nearly as much business as they could. By establishing relationships with potential clients through social media, it is possible for a company to gain the upper hand.

Without a doubt, taking the time necessary to look into the ways in which a given company can gain a social media presence can be daunting. There is a lot of information and misinformation out there to comb through, which is why many people choose to hire a professional to do the work for them. But, when a company does their own social media, it is a lot easier for clients to gain an idea of the types of services they will receive.   Taking a quick look at some tried and true methods of interacting with both clients and potential clients online will give a service provider an idea of what type of commitment they are looking at.

Looking at the social media marketing channels that exist today provides service-based companies with the chance to fully realize their goals in a shorter period of time. Knowing where to focus one’s efforts in order to receive more Facebook likes or Twitter followers goes a very long way in allowing a company to realize their rewards faster. Having realistic expectations with regard to what type of benefits might be had from social media is extremely important in not giving up on a given strategy too quickly.

Many of the social media campaigns that are performed can take months or even years to reach fruition, and remembering this while working on a campaign is vital. Luckily, in the case of small and local businesses it is possible to receive sales quite quickly based off of even short term exposure. If someone needs a service performed as opposed to a product being delivered in the mail, they just might be more apt to choose a local provider. Focusing on review sites as well will go a long way in building up trust with potential clients on a local level.

Brand Marketing for the Real World

There are thousands of pages of information on the importance of Brand Marketing and Brand Awareness and how it is critical for the success of any company. These articles go on to discuss large studies conducted by universities and huge marketing groups how to build brand awareness using multi-faceted campaigns across the internet, social media, broadcast TV and Radio, and on and on as the key to success for any business with tag lines like “you must sell yourself before you can sell your product” and recommending huge percentages of your advertising budget to do this. Continue reading “Brand Marketing for the Real World”

Stand Out from the Competition and Impress Your Customers – Write a Letter

In our hectic, tech-driven age of email, texting and web-based communication, is there still space for the humble letter? Businesses seeking to reach out far and wide to new and existing customers often overlook this more humble form of communication, but when it comes to making a lasting impression, a letter really is better. Here are 6 reasons why the letter remains a powerful tool for any business. Continue reading “Stand Out from the Competition and Impress Your Customers – Write a Letter”

Advantages Of Using A Website For Your Brick And Mortar Store

Any brick and mortar store can benefit from the association with a website. It can act as a really good informational portal that is perfect for prospective and existing customers. You can use it in so many ways and if everything is properly managed, it will automatically increase the number of sales that are generated. Although we can mention many different things, here are some that you have to take into account as advantages that few brick and mortar store owners ever consider: Continue reading “Advantages Of Using A Website For Your Brick And Mortar Store”

How to choose relevant ad server for your business

Choosing the right ad server for your company’s needs is not an easy process. The main problem is navigating in the blooming mass of propositions, available on the market. Time is one of the most valuable resources available, and you need the perfect tool that will help you save it, establishing your brand name in the process. Finding the right partner is extremely important, as switching between them brings a lot of inconvenience into the whole work process. Therefore, we wrote some tips that will help you to choose the Ad Server best suited for your business. Continue reading “How to choose relevant ad server for your business”

Website Marketing Options

Every website on the internet has a different appeal to different types of customers. Some customers can be found all over the country or the world. However, there are many websites that work best when they are marketed to the people who live closest to the hometown of the business. This means that there must be local website marketing options for a business that thrives on the people that are closest to it. Continue reading “Website Marketing Options”

SocialCRM tools selection using Delphi method

Title : SocialCRM tools selection using Delphi method

 

Gaurav Khatwani

Email ID: g_khatwani@yahoo.co.in

Indian Institute of Management, Rohtak

 Abstract: Various organizations have started adopting SocialCRM tools for their customer relationship management activities. This gives an opportunity to develop technique that can assist organizations in selecting SocialCRM tools based on experts’ decision within organization. While techniques have not been described in details, the focus has been on exploring how business can execute the process of selecting SocialCRM tools based on Delphi study.

This paper must be cited as follows: Khatwani, G. (2014). SocialCRM tools selection using Delphi method. Business Frontiers, 7(1), 1-5.

Keywords: SocialCRM, Delphi, Selection, Prioritization, Ranking

Download the complete article here.

Avoid Investing in Facebook – Investment strategies

Avoid falling flat on your Facebook. The fall and fall of Facebook’s stock has been the stuff of investors’ nightmares. Starting with a stock price of $38, by 31st August the stock had lost approximately 52% value with no sign of a bounce. The real issue isn’t just Facebook’s shares so much as a lack of probity in investments these days and many businesses who choose to ‘float’ may find there’s a leak in their boat.

The average duration for a shareholding in the USA currently stands at an almost instantaneous 22 seconds!

Compared with an average holding of 8 years in the 1940’s, the stock market has become the ‘get rich quick’ scheme (substitute ‘dream’ for a more apt description) of the 00’s. Shareholders just aren’t in it for the long game any more and this creates a multitude of problems for businesses great and small.

The demand to create shareholder value overnight keeps many an Executive Suite buzzing into the ridiculous hours of the night; sees downsizing and corporate initiatives bluntly delivered across departments to deliver savings and greater profit margins and dissatisfaction in the stock market quickly translates into a knee jerk reaction kicking the HR department into action, moving from co-production to consultation as the company’s most “valuable assets” become “deadweight” creating drag merely as a result of bottom line cost.

Shareholder value, as a concept, is fine but it’s become very one directional in recent years and creates little benefit for the business, less a short term cash injection and longer term drain on your profits and profitability.

Before you launch your business into the choppy stock market seas, consider a few alternatives:

  • Raise additional funds through other means:

Investment pots and pensions aren’t delivering growth in low interest economies just now.

Money in the bank is more of a tax liability than a cushion.  Get family; friends and acquaintances to consider becoming a minority investor in your venture with the prospect (but no guarantee) of long-term returns;

Ask – “Do I really need to grow?” Many businesses chase growth like a dog chases it’s own tail.  It’s the perpetual motion that creates the illusion of progress when, in reality, you’re just expending energy chasing an elusive, moving and often undesirable target. Growth’s not a bad thing; it’s just not the be all and end all of business.  Sustainability and longevity are much more important.

Grow from within:  Re-invest your profits.  It’s the simplest and most economical way of growing any business; it doesn’t sell off any part of your holding and doesn’t expose it to the jitter of shareholders demanding short-term results.

Or consider selling shares to the employees and give them a stake in their own sweat and toil.

Consider the 3 C’s:

  1. Co-operation
  2. Co-production
  3. Collaboration

You don’t need to do it all on your own.  Find other businesses or individuals that are either doing something similar and work together to increase market share or find complimentary products and services and share the costs of increasing your joint offer to the market.  Cross selling could help you both.

All these options allow you to retain control of your business and keep your long-term goals in focus.

If you decide that you do want shareholders, make sure major shareholders you bring in possess more than just the financial wherewithal to invest.

Get investors that are passionate about what you’re trying to achieve; who have experience and expertise in an area that’s relevant for your business and that can actually add something to the business and the Boardroom (other than banging fists; a scary glare and the demand you make them rich instantly or they’ll withdraw their investment).

That way, when the storm hits the good ship (insert your company’s name) you can call all hands to deck rather than your shareholders racing to the lifeboats as the rest are left to bail out.

Bio:  Colin Millar is an entrepreneur and Founding Director of Cloud Management Systems [Link: CloudManagementSystems (.) co( .)uk ], a consultancy with a difference.  Colin is also the Chairman of a Scottish based charity. Colin blogs on leadership, management; business and enterprise.  In 2011, he won the Chartered Management Institute’s ‘Top Blog” award.