Why Technology Reuse fails

Today, a lot of stress is on code reuse, in the IT industry. In fact, the industry is thriving on the same. The problem is every business requirements have its very own set of specific needs which often are not met with by using standardized software packages and code modules, besides other barriers to success.  Ideally software should be designed to complement and automate business processes. But since this becomes costly, modules and packages are standardized and IT business analysts try to fit the standard things to all problem domains. The net result is mayhem and chaos. Continue reading “Why Technology Reuse fails”

Marketing using Technology-The Sales and Marketing Productivity Systems

Over the past three decades, subtle changes have taken place in the theory and practice of marketing which has been reshaping companies. These changes have also been evident in marketing and management related information systems. The transaction based view and relationship based view of marketing is no more. Today, it is the era of information marketing or as popularly called database marketing. Continue reading “Marketing using Technology-The Sales and Marketing Productivity Systems”

Does the HP-Palm move make sense?

HP-Palm has become the hype that the mobile computing world could have done without. Is it really worth the hype? Will this $1.2 billion deal create waves in the already competitive market?
Hewlett Packard, the world leader in laptops (in terms of sales) has its own series of PDAs, less popularly known to the common man. The I-PAQ PDAs sold by HP does not rank among the top 10 PDA brands in terms of sales. With the focus shifting towards handheld computing devices, this may have been a desperate move by HP to claim its place in the competitive industry dominated by the likes of Blackberry, Apple, HTC, Nokia and O2. Continue reading “Does the HP-Palm move make sense?”

Google launches Google Prank Suite

Many of us may not be knowing it yet. Google has launched the perfect product for the huge fan base following the technology giant. Ever heard of Google romance?  No its not about all the stuff most of the Orkut users try to do or even the desperate GTalk users who try their hand in cyber-world. This must have swayed technology enthusiasts on how Google decides to step into the pre-matrimony game. Continue reading “Google launches Google Prank Suite”

How the internet affects Porter’s 5 forces model

In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development.

Porter, the strategy guru, used concepts developed in Industrial Organization (IO) economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. This model describes the attributes of an attractive industry and thus suggests that opportunities will be greater, and threats less, in these kinds of industries. Attractiveness in this context refers to the overall industry profitability. An “unattractive” industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching “pure competition”. Continue reading “How the internet affects Porter’s 5 forces model”

5 Evils caused by Google and Yahoo

While we are all die hard Google and Yahoo fans (not to forget Bing and the others), very few of us actually realize the rippling effects of the efficiencies of these search engines on our society.  Google has been at the center of antitrust investigations and a controversial Italian court case in recent times. But is  this the sole reason why people should question the search giant’s ‘Don’t be evil’ mantra? These search engines have created a major problem many of us fail to realize, even though it is staring at us on our face. Continue reading “5 Evils caused by Google and Yahoo”

How to price IT products in 7 steps?

The technical team or the product development team has come up with a ground breaking product. The technology can have a deep impact on the customer. The technical team knows it, and so does the customer. The contract for a long term engagement is about to hit off, and then the customer asks how much will this technology cost his pockets? In this competitive world, the technology developers do want the best price for the technology, but at the same time, they really do not know what the best price is to which your customer will give the green signal for a long term engagement. So how does one price an IT product? Continue reading “How to price IT products in 7 steps?”

4 Biggest brands launched the core i5 laptops

Today the world is walking on core i5 laptops. They are high speed mean machine, well built and easy to handle. The Core i5 is now powering performance laptops for those customers who have the capability to shell out a little extra. Since they are made on Intel’s cutting-edge 32-nanometer manufacturing process, it readily outperforms the older Core 2 Duo, giving much more satisfaction to tech-savvy customers. Continue reading “4 Biggest brands launched the core i5 laptops”

5 Reasons why you will love Google Buzz

Google conducted the press conference for presenting the launch of Gmail Buzz in Mountain View, California headquarters Tuesday morning. Google is more focused than ever to make Gmail even more sociable by adding Twitter and Facebook updates, besides the latest Google Buzz. Because of the increasing popularity of  Twitter and Facebook as a medium for communication, if Gmail incorporates this features, it is expected to increase the market-share of Gmail even more. Continue reading “5 Reasons why you will love Google Buzz”

War of the browsers-Microsoft Explorer vs Google Chrome

A recent survey has determined that Google’s Chrome is cruising upwards in terms of popularity, among all the browsers.

In recent times, in a survey by Net Applications, Chrome (google) grew in popularity by 0.57% to 5.20% of the browser market. While Internet Explorer still remains the browser most people (62%) use, the bottomline of the story is beginning to change. Firefox (Mozilla), Safari (Apple) and Opera are used by 24.41%, 4.51% and 2.38% of the users respectively, as on February 2010. Continue reading “War of the browsers-Microsoft Explorer vs Google Chrome”

How to Classify e-Payment systems

The term “electronic payment systems” covers to a variety of payment mechanisms. Furthermore, this is domain is in a constant state of change with new schemes emerging and existing schemes being modified, often substantially. The principal classification of EPSs is based on the form of money representation and the principle of money transfer. Existing payment systems can be divided into two groups: electronic cash mechanisms (or electronic currency) and credit-debit systems, (Medvinsky & Neuman, 1993).

Continue reading “How to Classify e-Payment systems”

Chrome Touch: Or is it Chrome vs I-Pad?

An exciting revelation about Google: that the magician company may be looking to incorporate touch features in their Chrome operating system. This would pitch Chrome’s capabilities against that of Apple’s I-Pad touch features. Who would win this battle of the giants?

Google may be looking to incorporate touch features in their Chrome operating system. This would pitch Chrome’s capabilities against that of Apple’s I-Pad touch features (or even against HP Slate). Who would win this battle of the giants?

When questioned about whether Chrome OS would include multitouch capability, Anders Sandholm, Senior Product Manager of Search, quoted “I can’t, I mean, right now we are targeting netbooks, that’s what we’re focused on, but I expect it to work well. We expect it to target everything up to desktop computers. Chrome OS will be built for a specific hardware setup.”

Incorporating the Touch Feature would enable Google to enter the tablet markets, one, which Google is still to enter. This would pit Google severely against Apple’s newly launched I-Pad and against the zillion other tablet devices by Hewlett Packard, Lenovo, Dell and Acer (to name a few).

Mobile devices from HTC, Apple, Nokia, Motorola, Samsung, LG, HP and others have already made touch capablities popular amongst the the consumers. With so many mobile devices providing support for touch features, consumers are ready to accept an operating system which would imbibe that magic touch experience into the operating systems of laptops, notepads and desktops.

The market is already there, awaiting to be tapped.

Would Google be the first entrant and sweep over the consumers all over the world with this new operating system? What do you think should be Microsoft’s strategy in light of this statement by Anders.