Top 10 Online MBA Programs for 2017

Looking for a good online MBA program to get enrolled? Well, it is obvious that everyone wants to get quality education from well-known universities that are prestigious. The biggest hurdle is usually to identify these top business programs in the world reported ach year, and even more problematic, getting to determine which MBA program is best to get into. Continue reading “Top 10 Online MBA Programs for 2017”

Top Tips for Aspiring Healthcare Entrepreneurs

If you’ve been dreaming about becoming your own boss, knowing whether or not you are ready to take the plunge into healthcare entrepreneurship is essential when it comes to taking the first steps towards a potentially lucrative and rewarding career. Along with having a great healthcare product or service to offer to patients and clients, healthcare entrepreneurs must also have the right knowledge, skills, experience and attitude in order to make their healthcare business venture a success. Read on to discover some expert tips to help those aspiring to start their own business in the healthcare industry to succeed. Continue reading “Top Tips for Aspiring Healthcare Entrepreneurs”

Why Studying Business is a Good Idea Whatever Stage You Are at as an Entrepreneur

Whether you’ve been running your own business for years, have multiple businesses behind you, or are just starting out, being an entrepreneur often calls for you to draw on a lot of knowledge and experience in all kinds of different things. Even if you already have an educational background in business, or another area applicable to your niche, continuing to study and learn is vital to keeping yourself ahead. Continue reading “Why Studying Business is a Good Idea Whatever Stage You Are at as an Entrepreneur”

Code Changes in Business Fundas

Today, we have undertaken a massive structural change within Business Fundas. The objective was to relook at the different tags and merge them into themes which makes more meaning. As we keep growing in terms of posts and content, we needed to relook at the structural index of organizing this content. Continue reading “Code Changes in Business Fundas”

Should Your Company Screen For Drug Use?

Screening potential employees for drug use is a common practice and required in some employment sectors, but it isn’t universally agreed upon. In fact, some opponents of drug testing believe that employers eliminate excellent potential employees based on the results of such screenings, even when there is not clear evidence that the individual would perform poorly in the workplace. On the other hand, however, drug use is illegal, making it appropriate to bar such applicants from employment, particularly in fields like healthcare or security.

With contrasting opinions, what path is right for your company? These 3 factors form the core of the drug screening debates. Continue reading “Should Your Company Screen For Drug Use?”

Cultivating Assertiveness to Counter Workplace Passiveness

Though it may seem like the safest option, a passive approach to workplace communication can have negative implications. Keeping your head down can indeed make you less vulnerable to office backlash. However, it also closes off many opportunities to move up the career ladder.

Staying passive will make you seem uncertain, unconfident, and indecisive. But by speaking up and making yourself heard, you can effectively express yourself while also getting what you want. Simply put, you have to learn to be assertive. Continue reading “Cultivating Assertiveness to Counter Workplace Passiveness”

Canadian MBA Programs are attracting International Students

After decades of flying under the radar, Canada’s reputation as a destination for international business students has taken off. Since 2000, the number of international MBA candidates in the country has more than doubled. Canada is attracting more and more students from outside the country because of its low unemployment rate and its stable economy through the global economic crisis after 2009. The high rate of graduates who stay there after their studies is a result of the growing reputation of its schools. Dynamic cities like Toronto and Waterloo also offer many graduates opportunities to work in finance, the tech sector, marketing, and to start up their own companies after their degrees. Continue reading “Canadian MBA Programs are attracting International Students”

Boost your Career with an International MBA Degree

A degree in management is increasingly becoming the need of the day. And the cherry on the top of the cake is the Global MBA degree for the aspirants which promises a gateway into the hallowed portals of professional growth and corporate stardom. For those who are envisioning a career which will be fast paced with opportunities and growth, this is indeed the dream platform for launching one’s career. The suits and jazz is not without reason. It indeed makes the career of professionals very enriching and helps individuals develop the much needed broader perspective on things. One of the best alternative which one can select is that of SP Jain School of Global Management, for venturing into the career of a manager. Continue reading “Boost your Career with an International MBA Degree”

Coalescence 2015 – Wrapping Up

Entrepreneurship and start-up culture is at its peak in India. To enhance the entrepreneurial spirit even further, BITS Pilani K K Birla Goa Campus organized Coalescence 2015 in association with Intelliber on 5-6th September. Coalescence enticed youth from all over the country with over 3,000 attendees. The aim of the event was to provide a platform for entrepreneurship ideas to receive funding and mentorship from renowned incubators and accelerators and to provide an opportunity to interact with some successful entrepreneurs in various fields. Continue reading “Coalescence 2015 – Wrapping Up”

Coalescence 2015 | Closure of an Epic

After the colossal success of its last edition in 2014, Center for Entrepreneurial Leadership, BITS Goa is organizing Coalescence 2015 in association with Intelliber. The event is scheduled for 5th-6th September at BITS Goa and comprises of the following timeline: Continue reading “Coalescence 2015 | Closure of an Epic”

The virtual university where titles are free

Patrik Ali Eid is a happy man. A few weeks ago he graduated from a university. “I didn’t have to attend classes nor pay for it. Shortly afterwards he began his course for the MSC degree in accounting and finance. He was enrolled at the University of the People (UoPeople), one of a growing number of online universities that are opening new doors for people, particularly in the developing world. Continue reading “The virtual university where titles are free”

How to better manage your apprentices

Have you decided to hire apprentices for your firm but are unsure of how best to use them? Like any member of staff, apprentices are a vital component of your business’ success and this means you must invest in them as much as you would with any other employee. Apprenticeships can be symbiotic relationships for businesses, offering each party mutual benefits as they grow and develop together. Continue reading “How to better manage your apprentices”

How to Become a Commodity Broker

Commodities Futures Broker (CFB) and Stock Brokers, both reside in the financial industry, but when you think of the quantity and possibly quality, Commodities Futures Broker are unique. CFB’s are – in a very specific niche of the futures, commodities and options world. There are close to a million stock brokers, and less than a one-hundred thousand CFB’s. Online trading, truly turned everyone into a “stock-broker”, in that, anyone can buy stock, and operate mutual funds. On the converse, when it comes to the actual trading of commodities, there is no general set rule, or a model with commodity trading. However, if you are looking to become a CFB, there are two key avenues to consider, before stepping into this arena of the financial market. Continue reading “How to Become a Commodity Broker”

Strengthening Rural Management Education in India

Title: Strengthening Rural Management Education in India

Ansu Abraham, Assistant Professor, Xavier Institute of Management, Jabalpur – 482 021, India

Email:ansu.abraham@ximj.ac.in

Abstract: Rural India is drawing more attention than ever before. To develop rural India, we need rural managers. Institute of Rural Management Anand (IRMA) recognized this need way back in 1979 and started a course in Rural Management. However, at a later stage, realizing the need to meet the growing managerial needs of ‘all types’ of organizations connected with rural economy, management institutions groomed their students to serve them too.This paper reflects certain concerns associated with the present Rural Management Education system, and proposes some changes for its strengthening. The first concern is related to the course curriculum. There is leakage of students from development sector to allied sectors. After completion of RM, most of the students join allied sectors or even mainstream business. Here, the concern is about the quality of workforce joining these sectors. Another concern related to curriculum is the limited rural exposures offered to the RM students. In earlier times, most of the RM Schools offered two rural exposures. But in due course, this tradition has disappeared. This has affected the quality of education. Similarly, the lack of rural exposure to allied specializations such as Agribusiness, Rural Marketing, Rural Finance etc.is also a matter of concern. The second concern is related to the visibility of RM Schools during admissions. At present, the enrollment to RM is also based on CAT, MAT etc. A separate All India level entrance test specifically for RM is the need of hour. Also,the premier institutions are not in the top 20 list of B School rankings, because of the ranking methodology which is tailored for the mainstream business schools. The third concern is related to the leakage of Rural Managers to other business sectors. “Alumni in corporate’ is becoming the thrust for some institutions. ButRural Managers need to serve the Rural Sector. Hence there is need to attract and retain young talents. Several changes need to be brought to the present RM education system to make it attractive and strong. All the proposals which are shared in this paper can be made possible with the support of subject experts, management, faculty and the students. Their combined effort will strengthen the system.But someone has to take the initiative; set an example; and lead.

 Key Words: Rural Management, Rural Managers, Conventional B Schools

This paper must be cited as follows: Abraham, A., (2013). Strengthening Rural Management Education in India. Business Frontiers, 4(1), 1-8.

Download the full paper here.

Top 100 Business Schools of India – 2012 Rankings

Business Today and Nielsen has published the B-School rankings for 2012, in India. One of the interesting things this ranking has attempted to achieve the balance between “perception overlaps” among “chains of B-Schools”… (like IIMs, IMIs, IMTs, IITs, Symbiosis, ICFAI etc).. and estimate the individual B-School’s actual but relative position, somewhat unaffected by the umbrella brands. Indeed a good and novel way to rank institutes. There were two surveys, one to estimate the perceptive performances of institutes, and another to estimate the factual performances of the institutes.

The factual survey was done first, wherein we sent out a detailed questionnaire across multiple parameters to 1,832 B-schools across the country. Subsequently, after the factual data had come in from these schools, the perceptual survey was started. A separate questionnaire was administered to a group of more than 1,200 stakeholders of the B-school ecosystem, including teachers, students, young executives and HR recruiters. Their opinions are taken again on various aspects relating to the five key parameters – Learning Experience, Living Experience, Return On Investment, Future Orientation and Brand Value and finally a sum of products approach was undertaken and scoring of the institutes was achieved.

Check out the rankings below:

 

Recruitment for Jobs through Social Media

Social Media has gained in popularity in leaps and bounds. Whats fascinating, that today beyond the social networking, professional networking is also increasing in popularity, which has led to the recruitment efforts of HRs through Social Media. In fact, there are openings for people who enjoy indulging in Social Media, like brand managers, community managers, social media strategists, content creators.In fact, due to the importance of Social Media, there have been conferences (e.g. Social Media in Recruitment) which explores the various dimension of this emergent phenomenon.

While the importance of Linked In has been recognized for a long time for recruitment of new talent in the mid-senior levels, very few recruiters would like to admit that they check the Facebook profiles of the potential candidates. A person’s social interaction not only is an indication of his emotional quotient and with whom he can connect through his social networks, it eventually links up to his professional quotient. Business Schools like Harvard, Yale or other premium schools have networks which can help to identify a member uniquely from these institutions. Thus the potential for actually evaluating the claims of candidature and their association with with niche institutions increases manifold, and hence correctness of professional membership is stamped in the social profile.

Not only for checking a candidates professional aptitude, but also to evaluate a candidature’s fit for a particular profile, a professional Social Media profile is of paramount importance. Its often that recruiters check Linked In for suitable candidates for niche roles. Hence a profile with details which can provide greater insight to the recruiters, can actually create a one-off linkage for the perfect skill specific job with a right candidate.

So why is social media increasing in importance in the recruitment scenario? Actually it has to be recognized that the job portals offer paid services to the recruiters while the social media is free for the basic users. Also the job portals are region specific, social media is more global by its very definition. Job portals target only the active job seekers whereas social media potentially has access to both active and passive job seekers. Hence one may just become inquisitive on seeing an advertisement of an opening which may have a high fit with the candidate, although the latter might not be actively searching for openings at the time.Thus the potential reach to the perfect candidates increases manifold, even if the latter are not actively searching for opportunities.

Also, one can observe social interactions of a potential candidate on social media unlike in job portals. However, social media is difficult to use for the recruitment purpose while job portals are highly user friendly and easy to use, being more targeted for the purpose.  But if offers one benefit that cannot be obtained from job portals. The candidates cannot re-organize their profile for a particular opening, since most have a time stamp, which offers ingenuity to profiles with a truthful mapping of candidature with the openings, although the potential information for evaluation may be low.

So what do you think about the importance of social media and professional recruitment? Do let us know your thoughts on this topic.

Top Business Schools of India

The top business school rankings of India is again out. The rankings are based on the survey done buy Pagalguy, the premier platform where B-School aspirants, alumni, faculty and industry forms a part of the ranking. We agree more or less to the rankings brought out in this survey. The B-Schools have further been color coded in bands, based on our perception. The bands are made based on the perceived potential level of openings that a student coming out of these institutes may have, once he joins the industry. It has been assumed, that the opportunities within a similar band to top jobs or top career prospects, will be homogeneous for students within a band, in an abstract manner.

Those interested in what India has to offer in terms of Business Schools should not feel intimidated if they are located far from the area. It may not be as difficult as one would initially assume to plan a trip to India on the internet. There are plenty of travel services, like Expedia for example, that allow tourists (or anyone wishes to study abroad) to easily reach their destination while potentially saving them some money and time in the process. Simply looking at what is available is completely free, so don’t hesitate to look into a travel plan. It could quite literally change the course of one’s career.

1  (IIM Ahmedabad) Indian Institute of Management –  Ahmedabad  
2  (IIM Calcutta) Indian Institute of Management – Calcutta, Kolkata  
3  (IIM Bangalore) Indian Institute of Management – Bangalore  
4  (ISB Hyderabad) Indian School of Business Hyderabad  
5  (XLRI Jamshedpur) Xavier’s Labour Relations Institute Jamshedpur  
6  (IIM Lucknow) Indian Institute of Management – Lucknow  
7  (FMS – Delhi) Faculty of Management Studies – University of Delhi, New Delhi  
8  (SPJIMR, Mumbai) SP Jain Institute of Management and Research Mumbai  
9  (IIM Kozhikode) Indian Institute of Management – Kozhikode  
10  (IIM Indore) Indian Institute of Management – Indore Indore  
11  (MDI Gurgaon) Management Development Institute, Gurgaon  
12  (IIFT, Delhi & Kolkata) Indian Institute of Foreign Trade New Delhi & Kolkata  
13  (NITIE Mumbai) National Institute of Industrial Engineering Mumbai  
14  (JBIMS Mumbai) Jamnalal Bajaj Institute of Management Studies Mumbai  
15  (SIBM Pune) Symbiosis Institute of Business Management – Pune Pune  
15  (NMIMS Mumbai) Narsee Monjee Institute of Management Studies Mumbai  
17  (SJMSoM, IIT Mumbai) Shailesh J Mehta School of Management – IIT Bombay Mumbai  
18  (IMT Ghaziabad) Institute of Management Technology – Ghaziabad Ghaziabad  
19  (TISS Mumbai) Tata Institute of Social Sciences Mumbai  
20  (XIM Bhubhaneswar) Xavier’s Institute of Management Bhubhaneswar  
21  (DMS – IIT Delhi) Department of Management Studies – IIT Delhi New Delhi  
22  (MICA Ahmedabad) Mudra Institute of Communication Ahmedabad  
23  (SCMHRD Pune) Symbiosis Center for Management and Human Resources Development Pune  
24  (IIM Shillong) Indian Institute of Management – Shillong Shillong  
25  (VGSoM, IIT Kharagpur) Vinod Gupta School of Management – IIT Kharagpur Kharagpur  
25  (TAPMI Manipal) TA Pai Management Institute Manipal  
27  (MBA, IIT Kanpur) Industrial and Management Engineering – IIT Kanpur Kanpur  
28  (KJ Somaiya, Mumbai) KJ Somaiya Institute of Management Studies and Research Mumbai  
29  (SIIB Pune) Symbiosis Institute of International Business – Pune Pune  
30  (IRMA Anand) Institute of Rural Management Anand  
31  (IMI Delhi) International Management Institute New Delhi  
32  (SIBM Bangalore) Symbiosis Institute of Business Management – Bangalore Bangalore  
33  (IIM Ranchi) Indian Institute of Management – Ranchi Ranchi  
34  (Nirma, Ahmedabad) Institute of Management – Nirma University Ahmedabad  
35  (Great Lakes, Chennai) Great Lakes Institute of Management Chennai  
36  (IIM Raipur) Indian Institute of Management – Raipur  
37  (GIM, Goa) Goa Institute of Management Goa  
37  (IIM Rohtak) Indian Institute of Management – Rohtak  
39  (DMS – IIT Madras) Department of Management Studies – IIT Madras Chennai  
40  (XIME Bangalore) Xavier’s Institute of Management and Entrepreneurship Bangalore  
41  (SIMS Pune) Symbiosis Institute of Management Studies – Pune Pune  
42  (LIBA Chennai) Loyola Institute of Business Administration Chennai  
43  (FORE, Delhi) FORE School of Management New Delhi  
44  (DMS – IIT Roorkee) Department of Management Studies – IIT Roorkee Roorkee  
45  (BITS Pilani MBA) Management Group – Birla Institute of Technology and Science Pilani  
46  (MBE, Delhi University) Master of Business Economics – University of Delhi New Delhi  
46  (MIB, Delhi University) MIB – Delhi School of Economics New Delhi  
48  (We School, Mumbai) Welingkar Institute of Management Development and Research Mumbai  
49  (LBSIM Delhi) Lal Bahadur Shastri Institute of Management New Delhi  
50  (IFMR Chennai) Institute for Financial Management and Research Chennai  
51  (XISS Ranchi) Xavier’s Institute of Social Service Ranchi
51  (MHROD, Delhi University) MHROD – Delhi School of Economics New Delhi
51  (ICFAI Hyderabad) ICFAI Business School – Hyderabad Hyderabad
54  (MFC, Delhi University) Master of Finance and Control – University of Delhi New Delhi
55  (FMS – BHU, Varanasi) Faculty of Management Studies – Banaras Hindu University Varanasi
56  (BIM, Trichy) Bharathidasan Institute of Management Trichy
56  (UBS Chandigarh) University Business School Chandigarh
58  (SIMC Pune) Symbiosis Institute of Media and Communication – Pune Pune
58  (SRCC GBO, Delhi) Sri Ram College of Commerce (Global Business Operations) New Delhi
60  (IMT Nagpur) Institute of Management Technology – Nagpur Nagpur
61  (IIFM, Bhopal) Indian Institute of Forest Management Bhopal
62  (SITM Pune) Symbiosis Institute of Telecom Management – Pune Pune
63  (DMS – NIT Trichy) Department of Management Studies – NIT Trichy Trichy
64  (SIMSREE Mumbai) Sydenham Institute of Management Studies, Research and Entrepreneurship Education Mumbai
65  (SCIT Pune) Symbiosis Center for Information Technology Pune
66  (DSM – DTU, Delhi) Delhi School of Management – Delhi Technological University New Delhi
67  (BIMTECH, Noida) Birla Institute of Management Technology Noida
68  (PUMBA, Pune) Pune University MBA Pune
69  (SIOM Nashik) Symbiosis Institute of Operations Management – Nashik
70  (Christ MBA, Bangalore) Department of Management Studies – Christ College Bangalore
71  (ICFAI Mumbai) ICFAI Business School – Mumbai Mumbai
72  (VIT Vellore) Vellore Institute of Technology University Vellore
73  (NIBM Pune) National Institute of Bank Management Pune
73  (NL Dalmia, Mumbai) NL Dalmia Institute of Management Studies and Research Mumbai
75  (IMDR Pune) Institute of Management Development and Research Pune
75  (ISBM Pune) International School of Business and Media Pune
77  (ITM Navi Mumbai) Institute for Technology and Management Navi Mumbai
77  (DMS – NIT Durgapur) Department of Management Studies – NIT Durgapur Durgapur
77  (Alliance, Bangalore) Alliance Business School Bangalore
80  (IISWBM Kolkata) Indian Institute of Social Welfare and Business Management Kolkata
81  (ICFAI Gurgaon) ICFAI Business School – Gurgaon Gurgaon
82  (SDMIMD Mysore) SDM Institute for Management Development Mysore
83  (Osmania University MBA, Hyderabad) Osmania University College of Business Management Hyderabad
84  (Amity, Noida) Amity Business School Noida
85  (SPM, Gandhinagar) School of Petroleum Management Gandhinagar
86  (NSB Delhi) NIILM School of Business New Delhi
86  (SIESCOMS, Navi Mumbai) SIES College of Management Studies Navi Mumbai
88  (BIMM, Pune) Balaji Institute of Modern Management Pune
89  (IP University MBA, Delhi) University School of Management Studies – Indraprastha University New Delhi
89  (NICMAR Pune) National Institute of Construction Management and Research Pune
91  (MET Mumbai) MET Institute of Management Mumbai
91  (IMS Indore) Institute of Management Studies – Devi Ahilya Vishwavidyalala Indore
93  (IFIM Bangalore) IFIM Business School Bangalore
93  (AIM, Kolkata) Army Institute of Management Kolkata
95  (KIAMS Harihar) Kirloskar Institute of Advanced Management Studies Harihar
96  (NIASoM Pune) National Insurance Academy School of Management Pune
97  (IPE Hyderabad) Institute of Public Enterprise Hyderabad
98  (Asia-Pacific, Delhi) Asia-Pacific Institute of Management New Delhi
99  (PSG, Coimbatore) PSG Institute of Management Coimbatore
100  (SCMLD, Pune) Sadhana Center for Management and Leadership Development Pune

Values and Attitudes: a case study (2)

Our values are principles or beliefs that serve as guidelines to help us make decisions about actions, behaviors and life choices. They reflect what we value and how we feel about the rightness or wrongness of things. Attitudes are how values are manifested in our actions and thoughts to others. ATTITUDES are our feelings towards certain ideas and dictate how we react in concrete situations.

In this case study, we analyze the values and attitudes in Lagaan, the bollywood superhit movie of 2007. (Part 2)

Identifying Instrumental Values.

Bhuvan’s value of collectivism was in his accepting the challenge.Also Captain Russels individualism and superiority complex was portrayed when he decided to actually lay down the challenge to bhuvan, and this was clearly not appreciated by his superiors.The raja’s values of Dharma over Karma was expressed when he was asked to consume meat,in return of the favour asked.The collectivism of the villagers was expressed when they united to fight against the wrong that was being done towards them.The uncertainty avoiding values of the villagers were expressed when they did not want to tke up the challenge.Then Deva Singh Sodhi’s instrumental values came in the act in his joining the team,against his terminal values of fighting against the british.The values of the caste system became evident when bhuvan invited kachra to play,but eventually bhuvan managed to ignite the collectivism of the villagers. Collectivism was again portrayed when Lakha’s Individualistic act of betrayal became public. The values of winning,at the cost of ethical sportsmanship,was portrayed by the british players during the game.

Biographical Characteristics:

Age:  The impact of seniority has been seen throughout the film, especially in times when Bhuvan tries to speak in defiance of the british raj, but the senior villagers prevent him from doing so.When bhuvan actually first started to play the game, an incident occurs, when the ball moves towards gauri, and when she tries to give it back to him, she is ordered by her father to tend to household activities. Throughout the film, it is seen that the important positions in the village social architecture, like the mukhiya, is held by senior persons.It is not as if seniors do not let the juniors to speak out their perspectives and views, but the status of seniors still remains. In fact, there has been several occasions throughout the movie when the youth can actually make the senior citizens see reason although initially they were less inclined to do so. The age factor has been key in deciding the values of the individuals, with respect to their openness. The youth had been actually portrayed to be more upto the challenge, and ready for a change, while the seniors were not really ready to accept changes in their thought processes.

Gender:  It has been observed through out the film that feminine characters has been portrayed as those with feelings, and although the society of the village has been purely patriarchal in terms of holding the key positions like the mukhiya,women has been associated with  respectful persona that cared for the rest, and saw to it that the family needs were taken care of. They tended to the old, weak and the injured and sick people.It was especially illustrated when during game practice sessions gauri came with the meals for the players, and even coerced them to eat.During the practice sessions, when the players got bruised, under the guidance of Harikaka, they tended to the players. The behavior of Elizabeth has been a sharp contrast to that of her brother, who was arrogant and unkind, to the core and expressed masculinity.

Caste: Caste system was prevalent in those days, and that also took a centre stage in the later half of the movie when Bhuvan invited kachra to play in his team. Kachra was referred to as being untouchable or “Achut” and the rest of the team initially was very adamant about leaving him out of the team. It took the inspirational character of Bhuvan to actually convince the villagers to move away from the caste bias and play unitedly and portray collectivism.

Race: A scene flashes to the inner eye is when throughout the movie, the Indian villagers were mistreated by the british raj as being native and insults were hurled at them at random and they were severely penalized even for small “mistakes”. The Indian villagers were shown to be beaten up, and Captain Russel went to the extent of saying that the natives would for ever live under the soles of the britishers. This shows the complete disregard of the human being and the racist feelings and attitudes that took centrestage when the plot of the movie unfolded. Even the british loyalists were not free from insults, and towards the end of the match, it was seen that even the most loyal Ramprasad revolted due to the constant differential behavior that was meted out to him on a regular basis.
Our values are principles or beliefs that serve as guidelines to help us make decisions about actions, behaviours and life choices. They reflect what we value and how we feel about the rightness or wrongness of things.

 

Values and Attitudes : A case study (1)

Our values are principles or beliefs that serve as guidelines to help us make decisions about actions, behaviors and life choices. They reflect what we value and how we feel about the rightness or wrongness of things. Attitudes are how values are manifested in our actions and thoughts to others. ATTITUDES are our feelings towards certain ideas and dictate how we react in concrete situations.

In this case study, we analyze the values and attitudes in Lagaan, the bollywood superhit movie of 2007.

First, an understanding of the needs pyramid is essential for further appreciation of the case analysis.

The need pyramid typically drives the values and attributes of individuals. The characters  of lagaan are also not free from the effects of this hierarchy of needs, first hypothesized by Maslow.

Values and Attitudes: The Flow in Lagaan.

The attitudes in the movie become evident when an argument starts between goli and bhura, reflecting their affection for their children and poultry respectively.Then gauri professes negative affective attitude towards Lakha.The oncoming clouds spark behavioral and affective attitude driven actions amongst the villagers starting a celebration.Then the behavioral component of bhuvan’s towards the british player become evident at the first british-villagers meet.Then the villagers expressed negative cognitive attitude towards bhuvan’s acceptance of the challenge although gauri and his mother showed a positive cognitive attitude.Then the villagers showed an affective attitude when bhuvan’s first shot hit the temple bell.The value to stand by a villager, if threatened by external forces became evident, when bhuvan was then attacked by the other village. Elizabeth portrayed the value for equality of chances when she decided to help the villagers understand the game. Then Ismail’s cognitive attitude became evident on seeing the “gori mem” assisting bhuvan.The instrumental value of deva singh sodhi when he came to play, as against his terminal value of “war” against the britishers.Then the affective value of elizabeth gets portrayed as she confesses to bhuvan,she loved him.Similarly, bhuvan professes his love to gauri.Bhuvan’s behavioral component of equality got reflected when he invited kachra to play in the team,against the negative cognitive attitude of the villagers,which he later managed to change.On the D-Day the affctive attitude of the raja against the british became evident.Then when the villagers came to know about Lakha’s betrayal, their cognitive and affective attitude became evident.The positive cognitive attitude of the british officers towards the village team’s performance,became evident when the game was in progress.During the game, the cognitive,affective and behavioral attitudes of bhuvan’s team became evident,towards the tactics of the Britishers and their own reactions.Finally, the display of affective attitude when the village team won the match.

Transformation of Attitudes.

Initially the villagers were very hesitant in supporting bhuvan,but the first shot of bhuvan rang the temple bell changed their veiw,which continued seeing the constant enthusiasm of bhuvan and the support from the “gori mem”.Slowly bhuvan’s self belief and enthusiasm was infused among the villagers.Gauri and bhuvan’s mother was always there to support bhuvan from the very beginning,although in the patriarchal society,they did not have too much say.The support from the “gori mem” was instrumental in arising the feelings of the villagers to stand up against being wronged.Amidst  all this positive changes of attitude, the negative changes in Lakha was striking,when his attentions toards gauri was neglected,who in turn only cared for bhuvan,and this caused him to betray his fellowmen to Captain Russel.In the midst of all the challenges,the villagers became a family,leaving aside their initial values for inequality on the basis of caste,and seniority on the basis of age.Then the game started amidst the emotionally charged atmosphere.Then the villagers came to know about Lakha’s betrayal, and although they initially reaction threatened his life,later on bhuvan’s insistence and lakha’s apology,he was given the chance to prove his loyalty, which he did.Then came the real emotional outburst when the village team won the match thus completing the transformation.

Why MBA

The question “Why a MBA” is one that haunts both MBA aspirants and recruiters. Today slowly MBA is becoming a fad which often delivers much less substance to the business and is mostly about the way the little that is delivered is packaged. The problem is that this issue is also getting recognized by aspiring students and recruiters alike. And a bigger problem is all aspirants face this daunting question during the selection interviews.

So why do so many people start running after the craze despite its apparent limitations unless its from a highly recognizes institute like the IIMs, XLRI, FMS, MDI and the likes?

 

There are many perceived benefits of a MBA program from the viewpoint of the aspirants.

  1. Switching career to some other Industry or function within the same firm.
  2. Starting ones own business venture.
  3. Progressing to a higher responsibility in the same industry or function.
  4. Joining a dream company (the hottest being banking, consulting and marketing roles amongst the top business schools)
  5. Faster growth within a stipulated time in the career track.
  6. Filthy Lucre (Dirty Money) and lots of it.

So what skills MBA aspirants already posses and what new skills are developed in the programme.

  • Technical knowledge – Developed within the programme
  • Analytical skills – Strengthened from a basic level
  • Client skills – Developed a bit, further developed during post-MBA work.
  • Leadership skills – Has to be present in the aspirant’s core.
  • Business skills – Developed during the course work.
  • Management skills – Refine, but has to be in the aspirant’s core.
  • Communication skills – Must be present in the core, but presentation skills are improved.
  • Relationship skills – Further refined.
  • Problem/Contingency handling skills: Extensively developed in the programme.
  • Smart thinking – Has to be present in the aspirant’s core.

So does this justify burning that hole in your pocket and getting burdened by that huge bank loan, unless you are actually doing it from a premier institute? Think before you take the leap and invest your future in less known business schools just for the heck of it.

Top B-Schools of India

The results for the top 30 B-Schools of India are out for the year 2011.
This time the study was conducted by Economic Times and ratified by a consulting major who collected a total of 253 responses across the 5 functional areas with 31 IT Heads, 38 Finance Head, 97 HR Head, 34 Production/Manufacturing Head was achieved. Finally a study that is ranking the institutes based on what the actual rank is, based on the performances of the students and not on the perceptions of MBA Wannabes, and hence a lot more accurate and relevant for MBA Wannabes.

Top-Business-Schools-of-India

How to choose a career

Everybody knows that skills are important for getting and keeping a job. Employers expect you to list relevant skills on your resume. They ask about your skills in interviews. And they expect you to develop skills on the job so that you will remain productive as new technologies and new work situations emerge.

But maybe you haven’t thought about how closely skills are related to job satisfaction. For example, let’s say you have enough communication skills to hold a certain job where these skills are used heavily, but you wouldn’t really enjoy using them. In that case, this job probably would be a bad choice for you. You need to identify a job that will use the skills that you do enjoy using.

There is an interesting tool freely available online to guide you for such a big decision making step: Its called a Job-Match Grid. This mentioned grid makes a match with the skills in you, with the drives in you, to a possible set of career choices. This ensures, even if you are good in a particular domain, but do not have a passion for the same, you don’t end up 10 years down the line as a dead bone, dried up emotionally, because although you have made a lot of progress in doing what you do well, it does not fulfill your emotional needs expected from the job.

To know more about the Job-Match Grid, check out the ebook “100 fastest growing careers” by Michael Farr, or mail me to get a complementary copy of the same.

Rethinking the way MBA is taught

David Garvin, Harvard Business School professor, explains why today business education is at a crossroads. Is MBA only a platform for launching a student, or is there a need to provide something different for the students.Should business schools start preparing students on other finer aspects of life like skills and responsibilities? What is missing in our educational system. Continue reading “Rethinking the way MBA is taught”

Top B-Schools of India in 2010

As per a study done by PagalGuy, the following is the ranking of B-Schools in India in 2010. Overall a sample size of 9576 respondents were used to evaluate the rank perception of 184 B-Schools in India. The study chooses factors such as brand of the school, faculty reputation, placements, industry recognition, student extra-curricular activities, infrastructure, locational advantage and student quality. Continue reading “Top B-Schools of India in 2010”

Joel Peterson of Stanford on Organizational Culture

While embarking on an entrepreneurship plan, often leaders are at a loss to make their dreams a reality.  To simultaneously think about market structure, short term tactics, long term strategy, financing model, marketing etc takes the attention away. But what often one misses is how one interacts with others on the team. So an entrepreneur often sets a culture without knowing it. So what can a entrepreneur do to positively create this culture for the long term benefit of the company in these formative days, and what should he be careful not to do to negatively impact the culture? Check out what this Stanford Lecturer has to say on this aspect. Continue reading “Joel Peterson of Stanford on Organizational Culture”

Philip Kotler on using IT for Marketing

Today, the dynamics of marketing are changing as rapidly than most marketers are comfortable about. Just a few days ago, the focus shifted from a transactional viewpoint to relationship marketing. Today the dynamics are again slowly shifting from relationship marketing to database marketing. Check out what the marketing guru Philip Kotler of Kellogg School of Management says about how understanding this change in dynamics will be crucial for senior managers of MNCs. Continue reading “Philip Kotler on using IT for Marketing”