Now I’m no fan of football, but what with a certain sporting event coming up soon, I thought that this would be a fantastic time to have a look at how companies are using the World Cup event to their advantage to persuade customers to purchased their product/services.
I have already seen many ad campaigns with a World Cup theme. I think that incorporating football into the ad will allow companies to highlight their unique marketing messages very effectively. It allows companies to be affiliated with the World Cup, which will in turn allow millions of people to see and interact with their brand on an international level.
Kit Kat – Cross Your Fingers Campaign
This ad campaign is based upon such a clever idea. The well-known Kit Kat product is made up of chocolate fingers, and the campaign effectively associates the product directly with the World Cup fan crossing their finger’s for luck. I love the simplicity of the idea, it’s great. Nestle is also running a promotion which is allowing the company to interact even more with the nation.
Stay tuned for more World Cup Campaigns…
Have a wonderful day,