Now I’m no fan of football, but what with a certain sporting event coming up soon, I thought that this would be a fantastic time to have a look at how companies are using the World Cup event to their advantage to persuade customers to purchased their product/services.

I have already seen many ad campaigns with a World Cup theme. I think that incorporating football into the ad will allow companies to highlight their unique marketing messages very effectively. It allows companies to be affiliated with the World Cup, which will in turn allow millions of people to see and interact with their brand on an international level.

Kit Kat – Cross Your Fingers Campaign

This ad campaign is based upon such a clever idea. The well-known Kit Kat product is made up of chocolate fingers, and the campaign effectively associates the product directly with the World Cup fan crossing their finger’s for luck. I love the simplicity of the idea, it’s great. Nestle is also running a promotion which is allowing the company to interact even more with the nation.

Stay tuned for more World Cup Campaigns…

Have a wonderful day,

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.

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