As promised I have another World Cup themed ad campaign to show you…

Last October it was announced that Mars would have a five-year partnership with the Football Association. So following this news Mars has teamed up with ad agency AMV BBDO, to bring the nation a TV campaign with a definite football feel.

The TV campaign features John Barnes, an England footballer, rapping to New Order’s World In Motion. The ad is very upbeat, with plenty of energy & humour. The ad instantly brings a smile to my face & I’m sure there are thousands of like minded viewers who feel the same!

The ad begins with a guy laying in the sunshine listening to some cheerful music on his stereo.  He is then interupted by John Barnes who is carrying a Mars cassette & begins to rap to the music. There is plenty of green grass & beautiful weather in the ad to give it a happy, summery feel. This happy feeling continues when Barnes begins to dance to the music in a very humourous way! When Barnes begins to dance & rap to the music the viewer is glued to the screen, which allows Mars to effectively deliver their football message.

All the different elements within the ad are thought through, to ensure that once all the parts are combined together (i.e. the slightly dated music & clothing, lots of smiling etc.) the product is a very light-hearted and care-free campaign. It is also great to note that, during the ad the viewer can see many people wearing football clothing, and the colours chosen for the extras in the background follow with the white & red on the English flag. The fabulous thing about these extras is that they were the winners of a competition Mars ran earlier this year to appear in the TV ad campaign. I think that this ad is brilliant, and not only is the ad viewable of the TV screen, there is also an extended version available to view online at!

Mars has demonstrated what a well thought through ad looks like, it is extremely clever, really fun & encourages everyone, even those not so keen on the sport, to get involved with the World Cup & support the English team!

More World Cup campaigns will be coming your way soon…

Have a wonderful day,

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.

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