Why Technology Reuse fails
Today, a lot of stress is on code reuse, in the IT industry. In fact, the industry is thriving on…
Work, Rest, Play for England!
As promised I have another World Cup themed ad campaign to show you… Last October it was announced that Mars…
FIFA 2010 the other side
Madness. That’s the only word to describe FIFA World Cup 2010 South Africa. Making the headlines have been the big…
A Sparkle of World Cup charm
Now I’m no fan of football, but what with a certain sporting event coming up soon, I thought that this…
Bic-cause they’re amazing!
The well-known ball-point pen manufacturer, Bic, is launching an innovative marketing campaign aimed to highlight the level of quality and…
Marketing using Technology-The Sales and Marketing Productivity Systems
Over the past three decades, subtle changes have taken place in the theory and practice of marketing which has been…
The Digital Age Cannot Resolve Everything
Its funny how much inadvertently we tend to depend more and more on technology to run our lives. So much…
How to Curb Gray Markets
Gray markets are a perennial problem in some industries and even some of the biggest of companies are searching for…
How the internet affects Porter’s generic strategy models
In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong…
Marketing Strategies: Selling Sand In The Desert
Have you ever heard the saying: “A bad salesman couldn’t sell water in the desert”? Honestly, there is a lot…