Why Technology Reuse fails
Today, a lot of stress is on code reuse, in the IT industry. In fact, the industry is thriving on…
The best management blog
Today, a lot of stress is on code reuse, in the IT industry. In fact, the industry is thriving on…
As promised I have another World Cup themed ad campaign to show you… Last October it was announced that Mars…
Madness. That’s the only word to describe FIFA World Cup 2010 South Africa. Making the headlines have been the big…
Now I’m no fan of football, but what with a certain sporting event coming up soon, I thought that this…
The well-known ball-point pen manufacturer, Bic, is launching an innovative marketing campaign aimed to highlight the level of quality and…
Over the past three decades, subtle changes have taken place in the theory and practice of marketing which has been…
Its funny how much inadvertently we tend to depend more and more on technology to run our lives. So much…
Gray markets are a perennial problem in some industries and even some of the biggest of companies are searching for…
In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong…
Have you ever heard the saying: “A bad salesman couldn’t sell water in the desert”? Honestly, there is a lot…