We live in a new, digital world where the business game is a bit different than before. If you want to run a business online with success, you’ll have to look way past the traditional ways. Here’s an interesting fact for you: it’s much harder to run a brick and mortar operation than an online business.


The modern world of today relies and depends on technology. This social reliance presents a multitude of fantastic opportunities that can skyrocket your online business.

With that in mind, here are a couple of new and useful tips that should help you improve your online business operations and start a journey towards sheer success.

A stellar website is a must

Everything begins with your website. It’s the foundation of your online business activities. This website has to be well-designed and optimized to provide each potential prospect with what they need and expect.

Modern consumers want something a bit more than just a sheer approach to sales and offering products.

They want a business website that will provide detailed and relevant information about how your business, products, and services can solve their real-life problems and change their lives for the better.

When building your business website, make sure it’s industry-relevant and engaging enough to convey your brand message and mission. Include excellent product description, call to actions, and an inviting mission statement.

SEO helps boost your content

Search engine optimization should be one of your top priorities. Keeping track of the latest trends in SEO or SEO tips is how you remain relevant and competitive. SEO also allows you to cope with all the most recent changes Google makes as a lot of your online business success depends on that.

Google is always changing the way it filters out vast chunks of information, and the higher your website ranks on the search engine, the better. More importantly, the higher the ranking, the more your website will be trusted.

This is essential for your success as trustworthy websites rank much higher and better in the search engine page results. Your potential prospects will use search engines to find what they need. Let’s take a search engine for electronic parts called Octopart.com as an example.

People looking for electronic parts can use this search engine to find any electronic part or component they need quickly and easily. Instead of going through millions of pages on Google, this search engine shows the results that are specific only to the electronic parts.

The same goes for people looking for the kind of products or services you provide. If you can boost your ratings to make your website rank higher on Google, your chances of achieving business success will look much better.

Visibility, brand recognition, and awareness, digital content, mobile optimization, these are the things that matter the most for running an online business. SEO helps with all of them.

Optimize your website for mobile

The majority of modern consumers are mobile. This widespread mobile access to the internet has become one of the critical elements of running a successful online business. Therefore, do everything you can to optimize your website for mobile users to appeal to them.

Keep your creations adaptive and fresh, and build a mobile-friendly content that will grab the attention of your potential prospects from the first glance. Customer engagement is paramount. Once you’ve created your mobile-optimized website and the traffic starts pouring in, how you proceed will be essential.

The more you engage your potential prospects in regular communication, the more chances you have to build a positive brand image and identity around your online business. Modern consumers love brands that provide personalized, customer-centric service, and experience. Engage your customers to make them beneficially engage with your business.

Boosting external and internal communication is key to running a successful online business. Use your website to build communication connections as a website is an excellent starting point for gathering contacts and relationships with potential prospects.

What helps with your online business is giving your potential prospects and existing customers the opportunity to provide their feedback, provide their experiences, and share their feelings, thoughts, and impressions.  

Know what your target audience thinks about your business, and you’ll be able to exceed their expectations in no time.

You can use social media platforms and channels to boost customer engagement and find out how your target audience perceives your business in the market. Social media also allows you to keep track of your competitors, which is vital to your online success.

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.