You finally took the plunge and dove into your business dreams.  Your new startup will need a convincing blast of digital content to get the word out about the excellence of your operation.

People can’t purchase products and services they don’t know about.  It’s your job to show them what you have to offer.  Boost your digital marketing efforts with some helpful tips, and show consumers why they simply cannot live without the things your business provides.

Your digital content is meant for conversions

Remember that the whole point of building your digital content is to funnel interested consumers into conversions.  Learn to develop convincing calls to action.

Design for functionality and simplicity.  Lead users down a path to purchase.  Research various ways to layout a conversion funnel that works with your target audience.  Take steps often to refine your approach, and you’ll find your success rates rising.

Optimize content for mobile users

Mobile access to the web today is more prevalent than ever before in history.  With such a strong shift towards mobile users, your marketing efforts should always be optimized for mobile access.

The size of your display, the buttons on your content, and other interactive elements should always be built to appease a web user accessing your creation from a mobile device.

Social media will help you grow

Add social media to your list of tricks.  Build a profile on some of the most relevant social media channels to reach more people.  Research which platforms your target audience frequents most, and focus your efforts around the results.

Update your social media pages regularly.  Add special benefits for loyal followers and plenty of links to your business website.  The goal is to draw the attention of users over and over again.  Return interest raises the chance of successfully creating a conversion.

Learn to utilize SEO

Search engines run the web, and your business cannot do without their support.  Learn the standards of Google algorithms, and design digital content that ranks well in the SERPs (search engine results pages).

Ranking higher in the SERPs means that web users will see your content as an option before your competitors.  Invest in content that checks all the boxes, and your web presence will make more of an impact.

Track your effectiveness online

You have to keep your eye on the effectiveness of your digital marketing efforts to know whether or not they are working.  If you don’t revisit your efficiency online, the pace of technology will outrun your efforts.

Use the tools provided for business owners by Google Analytics to measure the efficiency of your digital content.  Use the information you receive from the digital tools, and augment your efforts when necessary.

By Chakraborty

Dr Chakrabarty is the Chief Innovation Officer of IntuiComp TeraScience. Earlier she was Assistant Professor of Delhi University, a QS ranked university in India. Before that she has held research positions in IIT Mumbai, IIT Chennai and IISc Bangalore. She holds 2 patents and over 20 research publications in her name which are highly cited. Her area of research is in smart technologies, integrated devices and communications. She also has a penchant for blogging and is an editor of Business Fundas.