A startup will have relatively fewer resources and a limited reach to customers. Working with startups can be a quite tricky prospect because you have to work with what you have. It’s not uncommon to find digital marketers who have opted to work with the more recognizable businesses around. Seemingly, most people are not ready to take the risk to grow a business.
However, as a digital marketer, a startup is an appropriate project to showcase your skills. Startups will not only test your expertise, but they will also test your ability to adapt to tough scenarios and working with prudent resources. It will be your role to enhance the website of the business, extend its reach and customer coverage. You would also be bestowed with the responsibility of managing digital marketing programs and monitoring the progress of your startup. The skills gained from managing startups are useful and offer a lot of insight when working on more significant projects.
At one stage or the other, every digital marketer has to work with small business to hone his/her skills. Perhaps, with the right kind of experience, it is possible to offer a quality of service similar to existing experts like Joel House Search Media. It takes a lot to be a digital marketer, and a vital part of the process is offering your services to small businesses.
To successfully handle the growth of a small business, you would need to understand the scope of digital marketing.
Skills to acquire before gaining clients
No one becomes a digital marketer overnight. You must build up yourself before you’re ready to work with any business.
The following skills are to be acquired before working with clients;
Knowledge of web design or development. This should include the understanding of web platforms such as Magento, WordPress, and so on.
- Information Architecture
- User Experience
- Content creation
- Video marketing
- Email marketing
- Lead generation and a clear understanding of consumer/buyer behavior
- Native Ads
Now, the real question is, how do digital marketers help small businesses grow.
Steps Taken by Digital Marketers to Help Startups
Setup the basics of a campaign
Here is the initial phase of the whole digital marketing campaign that will grow the business. It is crucial to identify the vital points and outline priorities for the publicity. You have to define the niche, target audience, and the number of other factors to determine how best to run the campaign.
As a digital marketer, you will also have to decide on the type of digital marketing campaign to run. There are several options available, including video marketing and email marketing. These should be aimed at drawing traffic to the business. Make sure that the campaign is cost-effective and efficient to save resources.
Don’t expect too much from the business. Instead, you will have to work such that you can get impressive results from the campaign. You may have to test out a few things before beginning but do your best to be prepared for challenges you’ll face.
Assist with web design and development
As a digital marketer, you should have some knowledge about web development. This is important because you will have to speak to web developers to create an impressive website for the startup. The site will surely increase the reach of the business and will ensure that your reputation grows steadily. It’s also a way to generate quite some money.
Without the right knowledge of web design and development, it would be impossible to pass your message across effectively to web developers. You should be able to apply the knowledge to offer the best results intelligently.
Don’t look to dabble too much in the creation of the website. Leave the technical work to the experts, but you can offer insight to ensure optimal results. It can also prove useful in determining the best web developers with whom you can work. This way, you steer the startup away from the mess of having a bad website.
Work with Freelance Writers
Sure, you can write, but its not the best use of your skill. Content writing should be left to the experts. All you have to do is optimize the written content and determine the best writer to work with. A digital marker’s role is to get the best writer for the business.
There are many websites to get freelance writers. Notable among them are Fiverr and Upwork. However, don’t just hire any writer who comes calling. Set up tests to determine the best and pick a reasonable choice.
Plan every step of the way
The process of promoting a startup is no small business. Never underestimate the usefulness of proper planning. It’s always impossible to remember all the details at once, that’s why it’s important to plan. A plan gives direction and allows easy tracking of progress. There will be quite some steps on the way, but the digital marketer is to keep track of everything. It is also advisable that you document your plan. Don’t look to tackle everything at once; you’ll burn out.
Ensure that you keep your plan handy. It’s also possible to stretch your plan to achieve over days.
Digital marketers are all over the place. A great way to stand out and open yourself up to more opportunities is by helping startups. Surely, you’ve taken note of the points listed above. There are a lot of lessons to learn from them, and with practice, you’ll be at the top of your game.