Today, the youth within the age gap of 20 – 30, commonly called the twentysumthing has become the most profitable…

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” –…

Coined in 2002 by García-Murillo and Annabi, customer knowledge management is the newest thing in the series of customer value…

Now it’s not very often a fantastic TV ad has the opportunity to make a comeback and bless our screens for…

For a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips…

In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through…

Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can…

Need can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market…

All ideas generated by brain-storming cannot be actually implemented due to various constraints. The company needs to cut down to…

A market entry strategy is the planned method of delivering goods or services to a new target market and distributing…