Marketing Mix – The 4 P’s of Social Marketing
Social marketing was “born” as a discipline in the 1970s, with the increasing need to “sell” ideas, attitudes and behaviors, a paradigmatic shift from the need to market products only.…
Fortune at the Bottom of the Pyramid – Marketing Strategies
Economically speaking, the “Bottom of the Pyramid” is the largest and also the poorest socio-economic class of people across economies. This consumer segment consists of 2.5 billion people who live…
Bringing home the Digits with Digital Signage
Digital signage is on a meteoric rise, both in Europe and the US. Originally utilized as branding and advertising on high streets, landmark sites and sports events, digital signage is…
The Most Profitable Consumer Segment
Today, the youth within the age gap of 20 – 30, commonly called the twentysumthing has become the most profitable segment for marketers. After all, this slice of the larger…
What is Customer Network Value
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos. Customer Network Value is the Value generated from…
Customer Knowledge Management
Coined in 2002 by García-Murillo and Annabi, customer knowledge management is the newest thing in the series of customer value management (See customer life time value management & customer network…
Coco-Cola Goes Crazy for Harris!
Now it’s not very often a fantastic TV ad has the opportunity to make a comeback and bless our screens for a second time, but fortunately Coco-Cola have decided to bring…
TV Idents becoming more inspiring…
For a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips you see between programmes clearly branding the channel you are…
Win their Hearts & Success will Follow
In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through all of the ‘noise’ and reach their customer. Many businesses…
The 7 Ps of services marketing
Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services…
The art of need recognition for product conceptualization
Need can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market because the manufacturers felt that there was a need for…
An Idea Can Change Your Life – But for Better or Worse?
All ideas generated by brain-storming cannot be actually implemented due to various constraints. The company needs to cut down to one or two feasible new product ideas from the pool…