World Cup 2010 Final Brazil vs Argentina
As of now, Brazil’s route to the Finals of World Cup 2010, appears to be pretty clear, unless some major…
‘Feel Good’ for summer!
Summer is here – let’s hear a BIG cheer! Now whether you are getting ready for a cruise around the…
TV Idents becoming more inspiring…
For a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips…
The evolution of Gmail
Gmail, the number one web based email platform, used by billions of users, globally, has evolved in leaps and bounds…
What motivates better performances in organizations
What makes some employees tick? Employees need various kinds of motivational incentives in organizations. Not always the best paying organization…
Information sharing in Buyer Supplier Relationships
A supply chain is essentially a network of inter-connected and interdependent organizations mutually and cooperatively working together to control, manage…
Beer Advertisements
Beer advertisements have always pictured an oomph factor. Is it because beer is positioned as a macho drink that will…
The GE-McKinsey matrix and its Limitations for Business Portfolio analysis
A business portfolio is defined as a collection of Strategic Business Units, commonly called SBUs, that make up a firm…
Radox says Be Selfish!
As I am due to start my job as Marketing Assistant for the Radox brand in a short number of…
Top B-Schools of India in 2010
As per a study done by PagalGuy, the following is the ranking of B-Schools in India in 2010. Overall a…
Walking on Water with Hi-Tec
Hi-Tec the sportswear company has attracted over 4 million people on YouTube through a hoax viral campaign. The 3 minute…
NSPCC Beat Exam Stress
I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an…