You CAN Judge A Facebooker By Their Profile Picture

You’ve heard the saying “You can’t judge a book by it’s cover”, but the truth is you really CAN. If I see a book with the title “Ravenous Love Affair” with a picture of a Fabio lookalike feeding strawberries to a desperate housewife, I know that’s not the book for me. I have no interest in romance novels so I don’t even need to pick it up. Although I might be pleasantly surprised by the superb writing and nail biting story line, I will never know because I wont touch it. Continue reading “You CAN Judge A Facebooker By Their Profile Picture”

Time Management – Randy Pausch

Randy Pausch talks about time management, a crucial success factor. Listen to this inspiring lecture by the Carnegie Mellon professor, on how you can do so much more with your time. This is one hell of an inspirational video for early budding professionals across disciplines. Continue reading “Time Management – Randy Pausch”

How do stock markets work

Stock markets, in spite of all technical analysis and number crunching, are driven by what the masses think about a stock, or how they value the same. The way these valuations take place based on incomplete information, is often hilarious. This cartoon depicts how stock markets often are driven by wrong or misinterpreted information that gets magnified as it spreads through social networks. Continue reading “How do stock markets work”

Facebook Friend Request DOs and DON’Ts

DO: Write A Personal Message To Your New Potential Friend

Tell them why you are choosing to friend them. Is it because you are in a common Facebook group? Did you go to grade school together? Did you read something interesting on their blog and decide to make a connection? Why do you want to be friends? For some, it’s pretty awkward to get a friend request from someone you’ve never seen before. A personal message will put your friend’s mind at ease. Continue reading “Facebook Friend Request DOs and DON’Ts”

10 Success Mantras for Viral Marketing using Social Media

By definition, social media marketing describes the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing. In recent times, this has been used extensively to market content (blog) and products, even those with B2B utility. Continue reading “10 Success Mantras for Viral Marketing using Social Media”

Google launches Google Prank Suite

Many of us may not be knowing it yet. Google has launched the perfect product for the huge fan base following the technology giant. Ever heard of Google romance?  No its not about all the stuff most of the Orkut users try to do or even the desperate GTalk users who try their hand in cyber-world. This must have swayed technology enthusiasts on how Google decides to step into the pre-matrimony game. Continue reading “Google launches Google Prank Suite”

The 7 Ps of services marketing

Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. Services marketing are dominated by the 7 Ps of marketing namely Product, Price,  Place, Promotion, People, Process and Physical evidence. The 7 P framework is one of the most popular framework for deciding a marketing strategy, right from strategy formulation to actual implementation. Continue reading “The 7 Ps of services marketing”

How to manage a Lean Supply Chain

Today the buzz word in supply chain management is a lean supply chain. Question is, although lean supply chain offers many benefits, it has its own set of management challenges. Lean supply chain management is not only for the manufacturing companies but for any setups which need to streamline processes by eliminating non-value added activities. Continue reading “How to manage a Lean Supply Chain”

Innovativeness to Innoventiveness

During the last couple of years, as the world has gone through turbulence having almost faced the worst recession of all times, the consumers have become wary of investments. The plastic-card happy consumer is embarking on an era of thrift. Today, as the consumers are saving more, they also want more value for every penny spent. To add to these woes the depleting material resource base across the world and increasing global population (expected to touch 9 billion by 2050) has only meant that the cost of living will increase significantly in the future. It would thus take a walloping effort from organizations and policy makers across the world to repudiate the Malthusian theory. Continue reading “Innovativeness to Innoventiveness”

How e-markets affect the supply chain

E-markets have been established in many industries as a sourcing option for buyers. Research  has implied that the e-markets have substitutional effect on the traditional supply chain, yet in many situations, e-markets are used by buyers as a benchmarking tool in negotiations with traditional suppliers.  The late 1990s and early 2000s have seen the rise and fall of many e‑marketplaces. Despite being hyped for their ability to benefit firms through dynamic pricing as well as lower transaction costs, most e‑markets failed, never reaching their expected potential. Continue reading “How e-markets affect the supply chain”

How to meet impossible business requirements

Business requirements often seem an impossible target for most of us when they are chalked out. What creates a difference in the successful completion of the same is how one plans out the fulfillment of the same. Planning is the crucial part which many professionals fail to pay sufficient importance to. Continue reading “How to meet impossible business requirements”

3 Reasons Why You Must Use Facebook to Promote Your Business

Facebook is a free website for world-wide social networking. It’s the second most popular website on the internet with more than 100 million users. If you have a business or product that you want to promote to the public, Facebook serves as the perfect, no cost outlet for advertising. You can fill your profile page with information about your business opportunity and allow your friends to discover the benefits of your services for themselves.

Continue reading “3 Reasons Why You Must Use Facebook to Promote Your Business”

Philip Kotler on using IT for Marketing

Today, the dynamics of marketing are changing as rapidly than most marketers are comfortable about. Just a few days ago, the focus shifted from a transactional viewpoint to relationship marketing. Today the dynamics are again slowly shifting from relationship marketing to database marketing. Check out what the marketing guru Philip Kotler of Kellogg School of Management says about how understanding this change in dynamics will be crucial for senior managers of MNCs. Continue reading “Philip Kotler on using IT for Marketing”

How IT projects are made

A small comic strip about how IT projects are developed. There develops a gap in the expected product / solution from the client’s side and from the development team’s understanding of the requirements. There is always a gap in communication which creates such problems in the industry. Continue reading “How IT projects are made”

How the internet affects Porter’s 5 forces model

In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development.

Porter, the strategy guru, used concepts developed in Industrial Organization (IO) economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. This model describes the attributes of an attractive industry and thus suggests that opportunities will be greater, and threats less, in these kinds of industries. Attractiveness in this context refers to the overall industry profitability. An “unattractive” industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching “pure competition”. Continue reading “How the internet affects Porter’s 5 forces model”

Corruption is Business – Part 1

Before I dive into the depths of this somewhat perceived as a dirty topic, I feel a disclaimer is appropriate that the text you find below is just a scientific and logical analysis of data and need not necessarily be considered as my personal opinion to influence the opinion of others. Continue reading “Corruption is Business – Part 1”

Randy Pausch’s last lecture on achieving dreams

Randy Pausch from Carnegie Mellon university, is one person the world will miss. Professor Randy Pausch (Oct. 23, 1960 – July 25, 2008) gave his last lecture at the university Sept. 18, 2007, before a packed McConomy Auditorium. In his moving presentation, “Really Achieving Your Childhood Dreams,” Pausch talked about his lessons learned and gave advice to students on how to achieve their own career and personal goals. Continue reading “Randy Pausch’s last lecture on achieving dreams”

Negative Elasticity of Money

Most people are aware of Price Elasticity of Demand, even if they don’t know the term. The logic is simple, if you raise the price of your product I won’t buy your product. This is however not the case with some special kinds of products. I will classify these products whose consumption increase in case of price hike into three categories. Continue reading “Negative Elasticity of Money”

What is Competitive Management Leadership style

Competitive management style is the least popular among the many leadership styles. The person who is a competitive style leader is more difficult for most people to work under. This particular style is extremely commanding and demanding. Learn why competitive style is often ineffective from the communications and public speaking expert Tracy Goodwin in this video. Continue reading “What is Competitive Management Leadership style”

Risk in Supply Chain Management

Today, many supply chain managers believe that there are multiple risks involved in a supply chain, and yet are often ill-equipped to handle the same. Many of the risk factors develop from a pressure to enhance productivity, minimize waste, remove supply chain duplication, and improve bottom-line. Continue reading “Risk in Supply Chain Management”

5 Secrets on How to create a winning PPC Strategy

For all the online marketers, Pay Per Click (PPC) can be a really powerful strategy for online marketing, but if you don’t know what you are doing then PPC can drain your money in a day. PPC is one of internet advertising methods on websites that has created quite a stir. For example, Google, Yahoo, Bing, even Facebook, they all have PPC program, using which businessmen can advertise their products or websites, but the cost can be huge depending on how many clicks were clicked on your posted ads. Here are some tips for PPC program that will help you lower your cost for advertising and increase your sales or visits. Continue reading “5 Secrets on How to create a winning PPC Strategy”

Increase your personal value

Values of Asset
In our communities, cities, states, even countries, there are so many valuable assets. Yet, what’s the most valuable asset? If you said it is your your gold or your business or your dog then you’d be wrong! Did anyone ever tell you that life is controlled by your own hand? You are the most important asset in your life. Why? You are the one who is making the money. You are the one who is receiving the goods. You are the one who gets the benefit. Continue reading “Increase your personal value”

The way ahead for Indian sports-Public Private Partnerships

There are certain factors external to the performance of sports-persons which defines the performance of a country in an international sports meet. According to the study, it is poor social mobility because of poor infrastructure that leads to poor performance at the Olympics. It cites the example of Portugal where improvement in radio communication supposedly improved Olympics performance due to increased social mobility, which allowed the exposure of rural talents to international sports. Continue reading “The way ahead for Indian sports-Public Private Partnerships”