A case study was conducted on Business Fundas, how the website uses different tools and strategies to improve its reach and serve different audience segments. In the domain of digital content publishing, Business Fundas maintains a niche in terms of providing a high variety of content and strategies for entrepreneurs and start-ups.

To this end, a case study was developed which would provide inputs for bloggers and content publishing firms on how to grow in this highly competitive and fragmented industry. This case study has a special focus on mobile computing trends and web analytics. In particular how the web analytics platforms could be used, has been highlighted.

Check out this case study: Growing the Online Portal of Business Fundas

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.