A great way to start getting a decent amount of online traffic to your website or to a chosen page within your website is through PPC advertising, also known as paid advertising. But because you’re paying to have these people be shown ads for your business, you’re going to want to be certain that you’re getting your money’s worth through this marketing channel. And for many businesses out there, they aren’t doing as well as they’d like for small and simple reasons that can be easily fixed. So to help those in this situation, here are three ways you can make your PPC efforts more successful.

Track Your Ads Correctly

One reason you may be feeling that you’re not finding the success you were hoping to with your PPC efforts could be because you’re not actually tracking your ads correctly. According to Tereza Litsa, a contributor to Search Engine Watch, you should be adding conversion codes to all your PPC ads so you can see how well they’re performing. Once you start doing this, and doing this correctly, you’ll be able to see which of your ads are working and which ones aren’t. If you keep up with this process and keep creating ads that perform better and better as time goes on, you’ll be able to see massive improvements in the success of your PPC efforts.


Learn To Write Better Ads

Not only do you need to be able to track your ads correctly, but you also need to know how to craft your ads so that the people who see them actually want to click on them. A big part of this in the wording of your ads. To see how well the copy of your ads are doing, Dan Shewan, a contributor to Word Stream, recommends that you check out the Quality Score you’re able to get. This is one of the most important metrics you should be trying to improve when writing PPC ads, as the better your Quality Score is, the higher your Click Through Rate will be as well, meaning that more people are liking and acting on the ads you’re creating.


Bring Visitors To The Right Landing Page

Once you get your viewers to click on your PPC ad, you can help them convert even further by ensuring that your ad takes them to the place that they wanted. According to Ted Ammon, a contributor to HubSpot.com, each PPC ad you place should direct visitors to the most specific landing page you have relating to that ad. Just because you’re wanting a specific page to do better in your rankings doesn’t mean that every ad should point there unless each of your ads is relevant to that page. Otherwise, you have visitors who are instantly clicking away from your website once they’ve used your ad, which does you very little good.

If you’re looking for ways to improve your PPC efforts, consider using the tips mentioned above to help you do just that.


By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

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