New Technologies and Tactics for Using Social Media for Marketing

Social media has become a great marketing tactic over the past few years—and for good reason. According to a 2013 study, one in four people use social media, which makes it a great way to reach a large group of people. Continue reading “New Technologies and Tactics for Using Social Media for Marketing”

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Effectively Using Social Media in Real Estate

Social media is huge, and it is absolutely here to stay. Something that used to be a bit of a niche has now expanded to the point that almost everyone uses it if they have Internet access. This has opened up a huge new market for advertising, but it is also important to think about the ways that you can use it for more indirect advertising in the real estate industry. This means going above and beyond just putting ads on social media sites and hoping for hits. Here are some ways that you can use social media effectively. Continue reading “Effectively Using Social Media in Real Estate”

The World Wide Web and Your Real Estate Business

Real estate is a highly profitable business, as long as you do it right. This means you must apply top-notch techniques to stay ahead of competition. It is for this reason that a strong online presence is vital for success in real estate. Here, we look at the benefits of online business in your real estate business. Continue reading “The World Wide Web and Your Real Estate Business”

Using Social Media to Improve Your Local Business Income

In today’s world, a lot of interaction between customers and businesses happens through social media outlets. In some instances, these social sites may be more productive for attracting new buyers than television or radio spots. For instance, social media is 2.4 times more likely to connect to targeted consumers than the most popular televised entertainment. Continue reading “Using Social Media to Improve Your Local Business Income”

How E-Commerce Impacts Retail Real Estate

E-commerce is a major challenge for twenty-first century retailers. Along with the economic recession, online shopping deals a two-fold blow to brick-and-mortar stores. As Internet sales grow and mature, e-commerce will impact real estate in a big way. This is good news for the residential and industrial sectors but bad news for retail real estate.
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Customization options for Magento theme

In today’s world where there is cut throat competition among businesses, it has become essential to come up with new services and marketing plans. The power of Internet has compelled people to go online, however it is not everyone’s cup of tea. Still many businesses are trying to build their ecommerce websites for better customer base and market share. We know marketing online through an ecommerce website will give you an upper edge over your competitors as you will have a wider target base to serve and can easily operate overseas. However if your competitors are also operating online then you need to come with new technologies that would help you stay competitive. Continue reading “Customization options for Magento theme”

Team Up with Social Media for Small Business

Local businesses need to take note, the service industry has a lot to gain by developing a solid presence online. Phone books might as well be something you would find on an archaeology dig, people find what they are looking for through search engines now. Without a prominent spot on a search engine results page, Ritz, a standard plumbing business in Santa Monica, would probably not receive nearly as much business as they could. By establishing relationships with potential clients through social media, it is possible for a company to gain the upper hand.

Without a doubt, taking the time necessary to look into the ways in which a given company can gain a social media presence can be daunting. There is a lot of information and misinformation out there to comb through, which is why many people choose to hire a professional to do the work for them. But, when a company does their own social media, it is a lot easier for clients to gain an idea of the types of services they will receive.   Taking a quick look at some tried and true methods of interacting with both clients and potential clients online will give a service provider an idea of what type of commitment they are looking at.

Looking at the social media marketing channels that exist today provides service-based companies with the chance to fully realize their goals in a shorter period of time. Knowing where to focus one’s efforts in order to receive more Facebook likes or Twitter followers goes a very long way in allowing a company to realize their rewards faster. Having realistic expectations with regard to what type of benefits might be had from social media is extremely important in not giving up on a given strategy too quickly.

Many of the social media campaigns that are performed can take months or even years to reach fruition, and remembering this while working on a campaign is vital. Luckily, in the case of small and local businesses it is possible to receive sales quite quickly based off of even short term exposure. If someone needs a service performed as opposed to a product being delivered in the mail, they just might be more apt to choose a local provider. Focusing on review sites as well will go a long way in building up trust with potential clients on a local level.

Signage That Drives Business

Every business has a sign over the top of the door that announces who they are to the world. The most basic reason for that sign is to allow a customer to locate them and know who they are. While that is all that may be needed for super-sized box store chains like Walmart or Target, most businesses do not enjoy that level of brand awareness that allows for a name to tell the whole story. For the rest of the retail and service industry world, the sign is needed to promote themselves, their products, and provide information to encourage the customers to come in. Continue reading “Signage That Drives Business”

How to choose relevant ad server for your business

Choosing the right ad server for your company’s needs is not an easy process. The main problem is navigating in the blooming mass of propositions, available on the market. Time is one of the most valuable resources available, and you need the perfect tool that will help you save it, establishing your brand name in the process. Finding the right partner is extremely important, as switching between them brings a lot of inconvenience into the whole work process. Therefore, we wrote some tips that will help you to choose the Ad Server best suited for your business. Continue reading “How to choose relevant ad server for your business”

How to Hire a Content Delivery Company?

There are moments in time when you need to hire someone else to write for your sites. This is inevitable as your network grows and you need to start spending time on other projects that can bring in money. Marketing a site of any kind is time consuming but not as time consuming as writing web content. Many that never wrote an article in their life believe that the process is not so difficult but when they actually start to write they figure out it is not the case. When you need to hire a content delivery company, there are various things that you have to consider. Some are more important than others. Continue reading “How to Hire a Content Delivery Company?”

Recruitment for Jobs through Social Media

Social Media has gained in popularity in leaps and bounds. Whats fascinating, that today beyond the social networking, professional networking is also increasing in popularity, which has led to the recruitment efforts of HRs through Social Media. In fact, there are openings for people who enjoy indulging in Social Media, like brand managers, community managers, social media strategists, content creators.In fact, due to the importance of Social Media, there have been conferences (e.g. Social Media in Recruitment) which explores the various dimension of this emergent phenomenon.

While the importance of Linked In has been recognized for a long time for recruitment of new talent in the mid-senior levels, very few recruiters would like to admit that they check the Facebook profiles of the potential candidates. A person’s social interaction not only is an indication of his emotional quotient and with whom he can connect through his social networks, it eventually links up to his professional quotient. Business Schools like Harvard, Yale or other premium schools have networks which can help to identify a member uniquely from these institutions. Thus the potential for actually evaluating the claims of candidature and their association with with niche institutions increases manifold, and hence correctness of professional membership is stamped in the social profile.

Not only for checking a candidates professional aptitude, but also to evaluate a candidature’s fit for a particular profile, a professional Social Media profile is of paramount importance. Its often that recruiters check Linked In for suitable candidates for niche roles. Hence a profile with details which can provide greater insight to the recruiters, can actually create a one-off linkage for the perfect skill specific job with a right candidate.

So why is social media increasing in importance in the recruitment scenario? Actually it has to be recognized that the job portals offer paid services to the recruiters while the social media is free for the basic users. Also the job portals are region specific, social media is more global by its very definition. Job portals target only the active job seekers whereas social media potentially has access to both active and passive job seekers. Hence one may just become inquisitive on seeing an advertisement of an opening which may have a high fit with the candidate, although the latter might not be actively searching for openings at the time.Thus the potential reach to the perfect candidates increases manifold, even if the latter are not actively searching for opportunities.

Also, one can observe social interactions of a potential candidate on social media unlike in job portals. However, social media is difficult to use for the recruitment purpose while job portals are highly user friendly and easy to use, being more targeted for the purpose.  But if offers one benefit that cannot be obtained from job portals. The candidates cannot re-organize their profile for a particular opening, since most have a time stamp, which offers ingenuity to profiles with a truthful mapping of candidature with the openings, although the potential information for evaluation may be low.

So what do you think about the importance of social media and professional recruitment? Do let us know your thoughts on this topic.