Kotler talks about the mantra of marketing-CCDVTP
Did you know that CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”. Its…
Situation of Outsourcing in the Manufacturing Industries
As a company gets large-scale recognition and popularity, maintaining its image and brand becomes more important than the product it…
10 shortcuts for success in affiliate marketing
Affiliate marketing appears to be the buzz-word of the day. With the increasing trends in internet usage and penetration, affiliate…
Barriers to Effective Strategic Planning
This is a presentation on strategy facilitation and consulting by a global team of consultants. Understanding the barriers that inhibit…
Bill Gates meets Steve Jobs-The Meet of the Titans
In their rare joint appearance at All Things Digital 5, Steve Jobs and Bill Gates discuss their contributions to the…
James McCarthy decribes effective strategic planning
Strategic planning is a firm’s internal process of defining its strategy, or direction, and making decisions on allocating its resources…
Devil to God-Can structured finance which ruined the world help the poor
Much of India is still underdeveloped and badly in need of infrastructural development to raise the standard of life of…
Excellent lecture on social intelligence and leadership
This video is an interview with Daniel Goleman, outstanding psychologist, Harvard Business Publishing. See how you can use emotional and…
An Idea Can Change Your Life – But for Better or Worse?
All ideas generated by brain-storming cannot be actually implemented due to various constraints. The company needs to cut down to…
Joseph Stiglitz speaks on the problems with GDP as an Economic Barometer
Nobel Prize-winning economist Joseph Stiglitz (“Globalization and Its Discontents”) talks about why GDP is not always suitable for use as…
How to price IT products in 7 steps?
The technical team or the product development team has come up with a ground breaking product. The technology can have…
Philip Kotler on marketing in times of economic downturn
During economic turbulence, it is important for a company to view it as both an opportunity and a danger. Sometimes…