India’s Share of Global Market Capitalisation Narrows Gap with GDP Share
In 2017, India’s share of global market capitalisation (market cap or m-cap) went up after staying relatively flat over the last three years. The spike came on the back of…
The Role of Digital Marketing in Business Development
With internet being the fundamental information source today, people are increasingly relying on the World Wide Web. This dependency has forced companies to shift their focus on digital marketing in…
Starting the Digital Real Estate Business from Scratch
If you are thinking about making a move in the Real Estate game you are not alone. Thousands of people are entering this lucrative business in search of fortune and…
Drawing Customers with an Attractive Storefront
When you operate a small business, you know that appearance is everything. A business of any kind–a store, a restaurant, even an office–will draw in more walk-in traffic when it…
How to Define Your Brand
The success of your marketing campaign may often depend on factors extrinsic to your advertising and promotional efforts—like how well you’ve already established your brand name.
Is Multi-Brand Strategy Right for Your Marketing Success?
The multi-brand strategy can be a great choice for your business if the products you develop are rather different or target different groups of customers. On the other hand, this…
How a CRM Helps Business Development and Business Relationship
Today it’s critical for every business to have a Customer Relationship Management (CRM) system in place to manage social selling and your sales pipeline. With over 300 CRMs available, choosing…
How to increase your sales using professional translation services
Making profit as a business is much easier said than done. If you run a company, all your activities most likely revolve around that goal. However, growing your business and…
Do marketing strategies of old still work?
Marketing really came into its own in the 20th century when the advent of mass communication tools led to the start of a booming consumer economy. In the age of…
5 Marketing Tips for Promotional Gifts
Take advantage of promotional gifts as a marketing strategy. It must be recognised, as customers we love promotional gifts. Recently in the supermarket, I bought a pack of 2 deodorants…
5 Tips to Maximize Visual Merchandising in Your Store
Visual merchandising is a somewhat confusing term, so in order to make things simpler, let’s first understand what it is exactly. At its core, it is a way to advertise…
How to Reconnect with a Customer Who Didn’t Purchase
Keeping customers interested is often harder than getting them interested in the first place. Because of this, customer re-engagement and retention is the biggest goal of every marketer nowadays. Even…