Facebook’s ‘Add to interests’ feature

Facebook briefly introduced the ‘Add to interest’ feature in their newest feature trials venture. Surprisingly this was done only for pages with commercial media and text.  Although the feature / option quickly disappeared from pages where it was introduced, but it left us wondering if Facebook might be preparing a modified plan for users to opt-in to brand messages or even some sort of discovery engine, based on profile segmentation and customization. This may impact the promoted pages by a huge margin, who may see the spiraling hits/likes from their pages/group rocketing like never before.

This looks like Facebook is all geared to take social media to the next big level, targeted online campaigns from the analysis of Big data, collected from social behavior online. What do you think about this new offering from this social media innovator? write to us to tell us your take on this sneak peek..

The option quickly disappeared from pages, but it left speculators wondering if Facebook might be plotting a way for users to opt-in to brand messages or even some sort of discovery engine.

Advertisements

Author: Kar

Dr. Kar works in the interface of digital transformation and data science for business management domains. Professionally a professor (IIT, IIM) and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a Regular Contributor of Business Fundas and a blogging addict. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.