In only that last fifteen years, the marketing world has changed dramatically.  With the boom in the technology industry the world has been experiencing, there are always new and improved ways to build your marketing campaign. 

It’s of the utmost importance that you keep yourself informed on the best practices in your line of business and present yourself as fully competent in your craft.  If you’re not really sure where to start, we can help.

Here is a quick overview of a few high-tech marketing tools that will assist your small business in building a successful marketing campaign.

QR Codes will drive folks to your online content

QR codes aren’t really a new technology,  but they’re still rather relevant to the field.  Whether you like them, or not, they work.  You can’t really bank on the surprise factor anymore, but now that people actually know what they are, you will get visitors from people who know what they’re looking for.

Once your target consumer sees your QR code, they can then scan it with their mobile phone and be instantly transported to your company’s web page.  They’re relatively inexpensive, and still very effective.

Unbounce helps improve your landing page effectiveness

The science behind building an effective landing page is usually a painstaking process, even if you already know the necessary skills to do so.  This program actually does a lot of the work for you.  It knows what people like, and it will help you create the most eye catching landing pages you’ve ever imagined possible.  You will watch your conversions climb daily, so you better make sure that your site has the capability to take payments.

Marketing.Al will improve your online content quality

Marketing.Al is a software program that will take some of the work load off of your back, and help you to create a better customer journey online.  You really want to have a highly fluent and functional website, so that people don’t get lost and simply move on to another site.  Browsing hopefuls will only give your site about three seconds to grab their attention before they get bored and move on.  During those three seconds, your site has to be able to tell them something about your product or services that will peak their curiosity.

Augmented reality stirs up the imagination

One of the newest technologies that have become available deals in augmentation of reality.  Ikea has a new catalogue coming out very soon that will provide the technology to simply hover over the magazine with your cell phone to see what is inside.  It’s really just for bells and whistles, but once the technology develops and becomes more accessible, you will watch it boom.

By Kar

Dr. Kar works in the interface of digital transformation and data science. Professionally a professor in one of the top B-Schools of Asia and an alumni of XLRI, he has extensive experience in teaching, training, consultancy and research in reputed institutes. He is a regular contributor of Business Fundas and a frequent author in research platforms. He is widely cited as a researcher. Note: The articles authored in this blog are his personal views and does not reflect that of his affiliations.

%d bloggers like this: