Top Social Media Marketing Channels
In an independent survey conducted by Business Fundas, the top channels as perceived by social media marketers were identified and…
Marketing Plan – Blueprint for Marketing Strategy
Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized…
The Evolution of Marketing Management – The History & Future
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing…
The 4 P’s of Marketing – The Marketing Mix strategies
The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address.…
Advertising and Marketing Programs for Small and Medium Business
Small and medium sized enterprises typically have very different requirements and capabilities to engage their target audience through Advertising and…
The Most Profitable Consumer Segment
Today, the youth within the age gap of 20 – 30, commonly called the twentysumthing has become the most profitable…
Coco-Cola Goes Crazy for Harris!
Now it’s not very often a fantastic TV ad has the opportunity to make a comeback and bless our screens for…
‘Feel Good’ for summer!
Summer is here – let’s hear a BIG cheer! Now whether you are getting ready for a cruise around the…
Radox says Be Selfish!
As I am due to start my job as Marketing Assistant for the Radox brand in a short number of…
Walking on Water with Hi-Tec
Hi-Tec the sportswear company has attracted over 4 million people on YouTube through a hoax viral campaign. The 3 minute…
LOreal gets into a Spot of Bother!
Now many of us watch ads with a pinch of cynicism at times, thinking “Are those eyelashes really real?”, “Is…
Win their Hearts & Success will Follow
In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through…