If you are a small business owner, you will likely find yourself competing against large global brands – this can leave you feeling disenchanted, but this is where localized marketing plays a pivotal role. Continue reading “Localized Digital Marketing – The Do’s and Do Nots”
There is a bit more to setting up a website for your business than just getting it live and leaving it there. Establishing your website takes some work, and you want to make sure that you are creating a site that people will want to visit more than once. That means making sure it has everything they are looking for, and that you also ensure that you are updating often to keep them coming back for more.
So, what do you need in order to make a successful website? Well, there are a few things, some that are easier than others, and some that are cheaper than others. Continue reading “5 Tips For Establishing Your Website And Making It Successful”
You’ve come up with a great idea for an online store and have done hours of research about how to set things up. From naming your business to product pricing and choosing a hosting plan with an ecommerce website builder, there are so many details to consider in order to start your business off on the right foot. One thing you may not have thought about is the importance of search engine optimization, or SEO, in the success of your shop. Read on to learn more about search engine optimization and some SEO tips for your ecommerce site that you can use to bring more visitors to your online store. Continue reading “SEO Tips for Your Ecommerce Site”
The world is ever evolving and so too a the people in it. New generations continually do things different than the previous ones and the millennials are much different than any generation that has gone before. If you want to keep up with them you need to do things a little differently. Continue reading “Four Tips For Marketing Your Business To A Whole New World”
If you are in charge of finding the top SEO firm in Canada, do you know how to get started? There are quite a few options out there and without the right judgement and planning, you may find that the company you choose does not achieve the results you want. Some tips that will help you find the very best company for your needs is highlighted here. Continue reading “Tips for Finding High Quality SEO Services”
Search Engine Optimization, or SEO as the enlightened call it, is a technique to generate more traffic for a website. Many SEO tactics have been shown to work, but it can still seem like the process of unburying your website from page 10 of the search results takes forever. Clearly, some ideas work better than others. Continue reading “How to Better Employ Search Engine Optimization”
You promote your goods on Amazon or your shop is set up there, which instantly gives you access to the biggest online shopping demographic in the country. For years, search engine optimization (SEO) has been used interchangeably with “SEO for Google” since Google is the biggest search engine in the US. However, Amazon is quickly catching up and is clearly the biggest shopping search engine in the country (and in many parts of the world). Continue reading “5 Amazon SEO Tips for Retailers on the Biggest Platform”
As you begin to formulate your online business marketing campaign for 2015, there are a few trends that you should be aware of in order to boost sales and increase profits. Some of these include: Continue reading “The Top Online Marketing Themes That Will Boost Sales”
In the present world, digital marketing seems to have caught the attention of almost everyone from corporations to business entrepreneurs. There are several ways to promote your brand identity, products and services with the help of Internet. Many of them have the potential to give you instant results without spending your hard-earned money. Below, we discuss some digital marketing tips that you should be aware of. Continue reading “Some digital marketing tips for your online business”
Search engine optimization (SEO) is designed so that “searchers” (such as people who are Googling) get best matched with the relevant, highest quality sites out there. Every business and website owner is responsive for their own SEO. There are numerous ways to better your SEO, and with different search engine algorithms constantly changing, it’s important to keep up. Unfortunately, some industries struggle with SEO more than others. Continue reading “4 Reasons Law Firms Struggle with SEO”
Social media is an important part of a company’s marketing mix. Engaging with customers on a regular basis not only adds brand value, but it can also have direct impact on Search Engine Optimisation (SEO). Hiring an SEO agency is important, but when you select a company to handle your SEO activities, make sure that they are on top of social media promotions as well. These are an integral part of digital marketing strategy.
According to a study conducted by SEO Moz, any post on Twitter that gets re-tweeted three or more times gets indexed on Google Search 50% faster. So social media has a positive impact on SEO and hiring an SEO agency that can handle both SEO and SMO can be a great way to increase the ranking of your brand’s website. Continue reading “Social Media and Its Effect on SEO”
It’s a mobile ready world and a largely digital one, which means your brand (whether you’re a business owner or a freelancer) needs to have longer reaches. There’s certainly a place for hyper-local marketing and branding, but more and more professionals are seeing the appeal of catering to a more global market. If you think that will benefit you, it’s time to change your perspective and approaches. Continue reading “4 Ways to Brand Yourself to a Global Market”