Rethinking the way MBA is taught
David Garvin, Harvard Business School professor, explains why today business education is at a crossroads. Is MBA only a platform for launching a student, or is there a need to…
How Companies Expand in Emerging Markets for Sustainable Growth
Growth has been always competitive in already developed markets. So for sustainable growth, emergent markets are being targeted by all MNCs. Krishna Palepu, Harvard Business School Dean, explains how multinationals…
TV Idents becoming more inspiring…
For a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips you see between programmes clearly branding the channel you are…
Beer Advertisements
Beer advertisements have always pictured an oomph factor. Is it because beer is positioned as a macho drink that will sell well with an overdose of the sex-factor? A research…
Radox says Be Selfish!
As I am due to start my job as Marketing Assistant for the Radox brand in a short number of weeks, I thought it would be a great idea to…
How to Curb Gray Markets
Gray markets are a perennial problem in some industries and even some of the biggest of companies are searching for a solution to this problem. While no fool-proof plan has…
Marketing Strategies: Selling Sand In The Desert
Have you ever heard the saying: “A bad salesman couldn’t sell water in the desert”? Honestly, there is a lot of truth behind that statement. Personality plays a huge role…
Joel Peterson of Stanford on Organizational Culture
While embarking on an entrepreneurship plan, often leaders are at a loss to make their dreams a reality. To simultaneously think about market structure, short term tactics, long term strategy,…
Corruption is Business:Part 2
This is a sequel to the article with the same name and is meant to provide some of the possible counter-arguments to the arguments provided in the previous article. Thus…
Have You Considered Affiliate Marketing?
Long story short, affiliate marketing is a way to make money by recommending a product or service to someone else. Think of it as a sales commission opportunity. While some…
She’s the new kid on the creative block!!
Hi Everyone, This is my first blog on Business Fundas so let me introduce myself! My name is Emma Carter and I am currently a student at university studying Marketing,…
Jim Ellis of Stanford Business School talks about B-plans
Jim Ellis talks about the elements of a successful business plan as well as common mistakes related to its development and use. He clarifies how one should look at a…