Jobs and Careers in Marketing
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing…
The 8 Ps of Services Marketing
Services are radically different from products and need to be marketed very differently. So the classical 4 P structure of…
The 7S for Digital Marketing
Digital Marketing is basically promotion of brands using all available forms of digital advertising media to reach the target segment.…
The 4 P’s of Marketing – The Marketing Mix strategies
The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address.…
Fortune at the Bottom of the Pyramid – Marketing Strategies
Economically speaking, the “Bottom of the Pyramid” is the largest and also the poorest socio-economic class of people across economies.…
Bringing home the Digits with Digital Signage
Digital signage is on a meteoric rise, both in Europe and the US. Originally utilized as branding and advertising on…
The Most Profitable Consumer Segment
Today, the youth within the age gap of 20 – 30, commonly called the twentysumthing has become the most profitable…
Beer Advertisements
Beer advertisements have always pictured an oomph factor. Is it because beer is positioned as a macho drink that will…
Marketing Strategies: Selling Sand In The Desert
Have you ever heard the saying: “A bad salesman couldn’t sell water in the desert”? Honestly, there is a lot…